{"product_id":"persuasion-9781032514109","title":"Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePersuasion. Philosophers have worried about it. Political and economic actors have weaponized it. Psychologists have measured it. Prose writers have required it. Weâre all subjected to it. And some have even mastered it. Of them, we are often very suspicious. Why is that? \u003ci\u003ePersuasion: A Key Idea for Business and Society\u003c\/i\u003e asks the disciplines of philosophy, politics, psychology, and prose analysis â the 4 Ps of persuasion â to answer this important question. \u003c\/p\u003e\u003cp\u003eThe book is written for students and teachers of business and marketing but will also guide researchers across the social sciences and humanities.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51359313953111,"sku":"9781032514109","price":37.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/persuasion-9781032514109","provider":"Book Curl","version":"1.0","type":"link"}