{"product_id":"persuasion-9780367533199","title":"Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.\u003c\/p\u003e\u003cp\u003eIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmat\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface \u003c\/p\u003e\u003cp\u003eAcknowledgements \u003c\/p\u003e\u003cp\u003e1 Why Study Persuasion? \u003c\/p\u003e\u003cp\u003e2 What Constitutes Persuasion? \u003c\/p\u003e\u003cp\u003e3 Attitudes and Consistency \u003c\/p\u003e\u003cp\u003e4 Credibility\u003c\/p\u003e\u003cp\u003e5 Communicator Characteristics and Persuasion \u003c\/p\u003e\u003cp\u003e6 Conformity and Influence in Groups \u003c\/p\u003e\u003cp\u003e7 Language and Persuasion \u003c\/p\u003e\u003cp\u003e8 Nonverbal Influence \u003c\/p\u003e\u003cp\u003e9 Structuring and Ordering Persuasive Messages \u003c\/p\u003e\u003cp\u003e10 Compliance Gaining \u003c\/p\u003e\u003cp\u003e11 Sequential Persuasion \u003c\/p\u003e\u003cp\u003e12 Deception \u003c\/p\u003e\u003cp\u003e13 Motivational Appeals \u003c\/p\u003e\u003cp\u003e14 Visual Persuasion \u003c\/p\u003e\u003cp\u003e15 Esoteric Forms of Persuasion\u003c\/p\u003e\u003cp\u003e16 The Ethics of Persuasion\u003c\/p\u003e\u003cp\u003eAuthor Index\u003c\/p\u003e\u003cp\u003eSubject Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017944236375,"sku":"9780367533199","price":266.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367533199.jpg?v=1750775155","url":"https:\/\/bookcurl.com\/products\/persuasion-9780367533199","provider":"Book Curl","version":"1.0","type":"link"}