{"product_id":"persuading-people-9781422122730","title":"Persuading People","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePersuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to: build your credibility; adapt your pitch to your audience; win your listeners' minds and hearts; and, overcome resistance to your proposals.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49529556730199,"sku":"9781422122730","price":8.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422122730.jpg?v=1731876087","url":"https:\/\/bookcurl.com\/products\/persuading-people-9781422122730","provider":"Book Curl","version":"1.0","type":"link"}