{"product_id":"perfumery-the-psychology-and-biology-of-fragrance-9780412407208","title":"Perfumery The Psychology and Biology of Fragrance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eI The Biological Underpinnings of Scents.- 1 Human odour culture: a zoological perspective.- 2 The molecular dimension in perfumery.- 3 The significance of odorous steroids in axillary odour.- II Developmental and Social Aspects of Fragrance.- 4 The acquisition of odour hedonics.- 5 Perfume as a tactic of impression management in social and organizational settings.- III Odour Perception and the Language of the Brain.- 6 Contingent negative variation (CNV) and the psychological effects of odour.- 7 Emotion and the brain.- IV Fragrance Therapies.- 8 Anxiety reduction using fragrances.- 9 Essential oils as psychotherapeutic agents.- V The Consumer and Perfume.- 10 The psychology of fragrance selection.- 11 Perfume, people, perceptions and products.- 12 Selling perfume: a technique or an art?.- 13 Fragrance education and the psychology of smell.- References.- Author Index.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eI The Biological Underpinnings of Scents.- 1 Human odour culture: a zoological perspective.- 2 The molecular dimension in perfumery.- 3 The significance of odorous steroids in axillary odour.- II Developmental and Social Aspects of Fragrance.- 4 The acquisition of odour hedonics.- 5 Perfume as a tactic of impression management in social and organizational settings.- III Odour Perception and the Language of the Brain.- 6 Contingent negative variation (CNV) and the psychological effects of odour.- 7 Emotion and the brain.- IV Fragrance Therapies.- 8 Anxiety reduction using fragrances.- 9 Essential oils as psychotherapeutic agents.- V The Consumer and Perfume.- 10 The psychology of fragrance selection.- 11 Perfume, people, perceptions and products.- 12 Selling perfume: a technique or an art?.- 13 Fragrance education and the psychology of smell.- References.- Author Index.","brand":"Springer","offers":[{"title":"Default Title","offer_id":51138122350935,"sku":"9780412407208","price":104.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/perfumery-the-psychology-and-biology-of-fragrance-9780412407208","provider":"Book Curl","version":"1.0","type":"link"}