{"product_id":"perfect-pitch-9780471789765","title":"Perfect Pitch","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA professional pitching coach for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side\"\u003c\/i\u003e (The Drum, October 17th 2008)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: An Audience with Steve Jobs.  \u003cp\u003e Chapter 1. Presentation Crime: Why Most Presentations Fail.  \u003c\/p\u003e\u003cp\u003e Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.  \u003c\/p\u003e\u003cp\u003e Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters.  \u003c\/p\u003e\u003cp\u003e Chapter 4. Making Connections: Planning the Perfect Pitch.  \u003c\/p\u003e\u003cp\u003e Chapter 5. Trevor’s Sledgehammer: Crating room for Thought.  \u003c\/p\u003e\u003cp\u003e Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.  \u003c\/p\u003e\u003cp\u003e Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.  \u003c\/p\u003e\u003cp\u003e Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.  \u003c\/p\u003e\u003cp\u003e Chapter 9. The Perfect Pitch: London’s Winning bid for the 2012 Olympic Games.  \u003c\/p\u003e\u003cp\u003e Acknowledgments.  \u003c\/p\u003e\u003cp\u003e Bibliography.  \u003c\/p\u003e\u003cp\u003e Index.  \u003c\/p\u003e\u003cp\u003e About the Author. \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402674250071,"sku":"9780471789765","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471789765.jpg?v=1730481190","url":"https:\/\/bookcurl.com\/products\/perfect-pitch-9780471789765","provider":"Book Curl","version":"1.0","type":"link"}