{"product_id":"people-love-you-9781118433249","title":"People Love You","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhat you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003eChapter 1 What’s Love Got to Do with It 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Seven Essential Principles of Customer Engagement 19\u003c\/p\u003e \u003cp\u003eChapter 3 The Five Levers of Customer Experience 33\u003c\/p\u003e \u003cp\u003eChapter 4 Put Customers First 41\u003c\/p\u003e \u003cp\u003eChapter 5 Connect 73\u003c\/p\u003e \u003cp\u003eChapter 6 Solve Problems 97\u003c\/p\u003e \u003cp\u003eChapter 7 Build Trust 125\u003c\/p\u003e \u003cp\u003eChapter 8 Create Positive Emotional Experiences 149\u003c\/p\u003e \u003cp\u003eChapter 9 Make Breaking Up Hard to Do 163\u003c\/p\u003e \u003cp\u003eAcknowledgments 181\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866370683223,"sku":"9781118433249","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118433249.jpg?v=1722278327","url":"https:\/\/bookcurl.com\/products\/people-love-you-9781118433249","provider":"Book Curl","version":"1.0","type":"link"}