{"product_id":"peak-9781119434924","title":"PEAK","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: MASLOW AND ME\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Toward a Psychology of Business 3\u003c\/p\u003e \u003cp\u003e2 Karmic Capitalism 17\u003c\/p\u003e \u003cp\u003e3 The Relationship Truths 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Creating Base Motivation 45\u003c\/p\u003e \u003cp\u003e5 Creating Loyalty 61\u003c\/p\u003e \u003cp\u003e6 Creating Inspiration 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Creating Satisfaction 99\u003c\/p\u003e \u003cp\u003e8 Creating Commitment 119\u003c\/p\u003e \u003cp\u003e9 Creating Evangelists 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Creating Trust 159\u003c\/p\u003e \u003cp\u003e11 Creating Confidence 175\u003c\/p\u003e \u003cp\u003e12 Creating Pride of Ownership 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE: PUTTING THE TRUTHS INTO ACTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Heart of the Matter 201\u003c\/p\u003e \u003cp\u003e14 Peak Leadership Practices 215\u003c\/p\u003e \u003cp\u003e15 Creating a Self-Actualized Life 235\u003c\/p\u003e \u003cp\u003eAppendix: Peak Managerial Assessment 247\u003c\/p\u003e \u003cp\u003eNotes 251\u003c\/p\u003e \u003cp\u003eReferences 259\u003c\/p\u003e \u003cp\u003eAcknowledgments 267\u003c\/p\u003e \u003cp\u003eThe Author 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407056314711,"sku":"9781119434924","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119434924.jpg?v=1730498018","url":"https:\/\/bookcurl.com\/products\/peak-9781119434924","provider":"Book Curl","version":"1.0","type":"link"}