{"product_id":"payperclick-search-engine-marketing-9780470488676","title":"PayPerClick Search Engine Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe complete guide to a winning pay-per-click marketing campaign\u003c\/p\u003e \u003cp\u003ePay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.\u003c\/p\u003e \u003cp\u003eUsing the popular \u003ci\u003eAn Hour A Day\u003c\/i\u003e format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSuccessful pay-per-click campaigns are a key component of online marketing\u003c\/li\u003e \u003cli\u003eThis guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants\u003c\/li\u003e \u003cli\u003eExplains core PPC concepts, industry trends, and the mechanics that make a campaign work\u003c\/li\u003e \u003cli\u003eShows how to perform keyword research, structu\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1 The Art and Science of PPC Advertising.  \u003cp\u003e2 How the PPC Machine Works.\u003c\/p\u003e \u003cp\u003e3 Core PPC Skills and Objectives.\u003c\/p\u003e \u003cp\u003e4 Month 1 — Research Keywords and Establish Campaign Structure.\u003c\/p\u003e \u003cp\u003e5 Month 2 — Create Great PPC Ads.\u003c\/p\u003e \u003cp\u003e6 Month 3 — Design Effective Landing Pages.\u003c\/p\u003e \u003cp\u003e7 Month 4 — Advertise on the Content Network.\u003c\/p\u003e \u003cp\u003e8 Month 5 — Launch Your Campaign.\u003c\/p\u003e \u003cp\u003e9 Month 6 — Optimize Your Campaign.\u003c\/p\u003e \u003cp\u003e10 Month 7 — Test Ads Using Advanced Techniques.\u003c\/p\u003e \u003cp\u003e11 Month 8 — Test and Optimize Landing Pages.\u003c\/p\u003e \u003cp\u003e12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402342277463,"sku":"9780470488676","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470488676.jpg?v=1730480124","url":"https:\/\/bookcurl.com\/products\/payperclick-search-engine-marketing-9780470488676","provider":"Book Curl","version":"1.0","type":"link"}