{"product_id":"payback-9781422103135","title":"Payback","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eOffers a way to think about and manage innovation that improves the odds of success. This book offers advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also presents a list of decisions and activities to achieve a high return on innovation.","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49529556074839,"sku":"9781422103135","price":20.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781422103135.jpg?v=1731876084","url":"https:\/\/bookcurl.com\/products\/payback-9781422103135","provider":"Book Curl","version":"1.0","type":"link"}