{"product_id":"packaging-sustainability-9780470246696","title":"Packaging Sustainability","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow to take the lead with sustainable packaging design solutions  With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U. 's Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate.\" (\u003ci\u003eCommunication Arts\u003c\/i\u003e, Sep\/Oct 2009)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction vii\u003c\/p\u003e \u003cp\u003eHow To Use This Book ix\u003c\/p\u003e \u003cp\u003eThe Making Of This Book x\u003c\/p\u003e \u003cp\u003eGiving Thanks xi\u003c\/p\u003e \u003cp\u003eBiographies xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the First Step 1\u003c\/p\u003e \u003cp\u003eConsumption and Renewal 2\u003c\/p\u003e \u003cp\u003eChoices, Choices, Choices 2\u003c\/p\u003e \u003cp\u003eUnderconsumption 4\u003c\/p\u003e \u003cp\u003eOverconsumption 5\u003c\/p\u003e \u003cp\u003eRestorative Consumption 6\u003c\/p\u003e \u003cp\u003eNearly All New Products Fail 8\u003c\/p\u003e \u003cp\u003eWhat Does Change Look Like? 9\u003c\/p\u003e \u003cp\u003eWhat Is Sustainability? 10\u003c\/p\u003e \u003cp\u003eWhat Sustainability Is Not 10\u003c\/p\u003e \u003cp\u003eTearing Down the Tower of Babble 11\u003c\/p\u003e \u003cp\u003eThe Next Great Era of Design 12\u003c\/p\u003e \u003cp\u003eHow to Avoid Change 14\u003c\/p\u003e \u003cp\u003eIt’s the Other Guy’s Problem 16\u003c\/p\u003e \u003cp\u003eTaking Responsibility and Thriving 17\u003c\/p\u003e \u003cp\u003ePrecautionary Principle 17\u003c\/p\u003e \u003cp\u003eHanover Principles 20\u003c\/p\u003e \u003cp\u003eKyosei 21\u003c\/p\u003e \u003cp\u003eThe Caux Round Table 22\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line 24\u003c\/p\u003e \u003cp\u003eTransparency and Honesty 28\u003c\/p\u003e \u003cp\u003eCeres 28\u003c\/p\u003e \u003cp\u003eA Taste of Things to Come 32\u003c\/p\u003e \u003cp\u003eMaking the Business Case 32\u003c\/p\u003e \u003cp\u003ePackaging and Sustainability 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Mechanics of Human Behavior 41\u003c\/p\u003e \u003cp\u003eChapter Themes 42\u003c\/p\u003e \u003cp\u003eSustainability 42\u003c\/p\u003e \u003cp\u003eAttention 42\u003c\/p\u003e \u003cp\u003eZone of Acceptability 42\u003c\/p\u003e \u003cp\u003eExpression of Individuality 42\u003c\/p\u003e \u003cp\u003eAssumptions vs. Data 42\u003c\/p\u003e \u003cp\u003eInside the Consumer 43\u003c\/p\u003e \u003cp\u003eWhat’s in Our Hearts (Or How We Don’t Think) 43\u003c\/p\u003e \u003cp\u003eWhat’s in Our Minds (Or How We Do Think) 45\u003c\/p\u003e \u003cp\u003eOther People (Or How Sensitive We Are to Social Cues) 50\u003c\/p\u003e \u003cp\u003eBarriers to Action 55\u003c\/p\u003e \u003cp\u003eThe Nitty Gritty of Collecting Data 57\u003c\/p\u003e \u003cp\u003eWrapping It Up 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing and Truth 61\u003c\/p\u003e \u003cp\u003eThe Consumer Relationship 62\u003c\/p\u003e \u003cp\u003eEmpowering the Consumer 62\u003c\/p\u003e \u003cp\u003eDoes the Selling Price Really Tell the Story? 63\u003c\/p\u003e \u003cp\u003ePackaging Can Only Make Them Buy Once 64\u003c\/p\u003e \u003cp\u003eBrand Loyalty 65\u003c\/p\u003e \u003cp\u003eEthics-Based Marketing and Business 65\u003c\/p\u003e \u003cp\u003eSocial Justice and Marketing 66\u003c\/p\u003e \u003cp\u003eCo-op America’s Basics of Fair Trade 70\u003c\/p\u003e \u003cp\u003ePackage as Bridge or Barrier 71\u003c\/p\u003e \u003cp\u003eWhat Is “Good” vs. “Great” Packaging? 71\u003c\/p\u003e \u003cp\u003eEncouraging Consumer Choice 72\u003c\/p\u003e \u003cp\u003eThing or Service? 74\u003c\/p\u003e \u003cp\u003eEco-Labeling and Eco-Marketing Claims 74\u003c\/p\u003e \u003cp\u003eNutrition Facts Panel for a Healthier Planet 75\u003c\/p\u003e \u003cp\u003eCarbon Labeling 77\u003c\/p\u003e \u003cp\u003eSpeaking the Truth, and Meaning It 78\u003c\/p\u003e \u003cp\u003eTerraChoice: Six Sins of Greenwashing 82\u003c\/p\u003e \u003cp\u003eFTC Green Guides 83\u003c\/p\u003e \u003cp\u003eHow to Get It Right 99\u003c\/p\u003e \u003cp\u003eWhat Is “Need”? 99\u003c\/p\u003e \u003cp\u003eWho Are the People Buying? 99\u003c\/p\u003e \u003cp\u003eMoving Target 102\u003c\/p\u003e \u003cp\u003eTiming Is Everything 103\u003c\/p\u003e \u003cp\u003eThe Package\/Product Team 103\u003c\/p\u003e \u003cp\u003eHow to Create an Eco-Package in Three Easy Steps 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaws and Economics 107\u003c\/p\u003e \u003cp\u003eThe Changing Landscape:\u003c\/p\u003e \u003cp\u003eLaws and Regulations 108\u003c\/p\u003e \u003cp\u003eProducer Responsibility 108\u003c\/p\u003e \u003cp\u003eWhy Producer Responsibility for Packaging? 110\u003c\/p\u003e \u003cp\u003eProducer Responsibility in the European Union 111\u003c\/p\u003e \u003cp\u003eRegulations Around the Globe 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in the United States 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Asia 112\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Canada 113\u003c\/p\u003e \u003cp\u003eProducer Responsibility in Australia 114\u003c\/p\u003e \u003cp\u003eA Path Forward 115\u003c\/p\u003e \u003cp\u003eUnwrapping Global Packaging: Trade and Policy 116\u003c\/p\u003e \u003cp\u003eThe Scope of Globalization in Packaging 116\u003c\/p\u003e \u003cp\u003eThe Global Magnitude of Packaging 117\u003c\/p\u003e \u003cp\u003eThe Global Supply Chain and Materials Markets 117\u003c\/p\u003e \u003cp\u003eThe Global Purposes of Packaging 117\u003c\/p\u003e \u003cp\u003eThe Global Laws Affecting Packaging 118\u003c\/p\u003e \u003cp\u003eThe Scope of Global Trade in Packaging 119\u003c\/p\u003e \u003cp\u003eTrade in Manufactured Packaging 119\u003c\/p\u003e \u003cp\u003eTrade in Packaging Materials 123\u003c\/p\u003e \u003cp\u003eTrade in Waste Materials 123\u003c\/p\u003e \u003cp\u003eSummary of Facts on Packaging Trade 125\u003c\/p\u003e \u003cp\u003eThe Scope of Environmental Impact of Packaging 126\u003c\/p\u003e \u003cp\u003eThe Economics of Environmental Externalities 126\u003c\/p\u003e \u003cp\u003eThe Role of Government Policy 126\u003c\/p\u003e \u003cp\u003eOptimal Policies 127\u003c\/p\u003e \u003cp\u003eLooking Forward 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSystems Thinking 133\u003c\/p\u003e \u003cp\u003eThe Systems View 134\u003c\/p\u003e \u003cp\u003eUniversal Principles 135\u003c\/p\u003e \u003cp\u003eBridging the Gap with Systems 139\u003c\/p\u003e \u003cp\u003eSystems Properties 140\u003c\/p\u003e \u003cp\u003eSystems and Design 140\u003c\/p\u003e \u003cp\u003ePackage as a System 141\u003c\/p\u003e \u003cp\u003eAdapt to the Environment 142\u003c\/p\u003e \u003cp\u003eProperties of Systems 143\u003c\/p\u003e \u003cp\u003eBoundary 143\u003c\/p\u003e \u003cp\u003eFunction 146\u003c\/p\u003e \u003cp\u003eFeedback and Interchange 148\u003c\/p\u003e \u003cp\u003eLevels 149\u003c\/p\u003e \u003cp\u003eTaking Advantage of the Systems View 150\u003c\/p\u003e \u003cp\u003eThe Package\/Product Team 151\u003c\/p\u003e \u003cp\u003eTeam Learning and Decision Making 151\u003c\/p\u003e \u003cp\u003eDesign Language 154\u003c\/p\u003e \u003cp\u003eUsing Systems Thinking in the Design Process 157\u003c\/p\u003e \u003cp\u003eBiomimicry 158\u003c\/p\u003e \u003cp\u003eContain 158\u003c\/p\u003e \u003cp\u003eProtect 161\u003c\/p\u003e \u003cp\u003eCommunicate 164\u003c\/p\u003e \u003cp\u003eMimicking Deep Principles 166\u003c\/p\u003e \u003cp\u003eGo Outside! 168\u003c\/p\u003e \u003cp\u003ePermaculture Principles in Design 169\u003c\/p\u003e \u003cp\u003ePassive Permaculture Principles 170\u003c\/p\u003e \u003cp\u003eProactive Measures 172\u003c\/p\u003e \u003cp\u003eProgressive Measures 174\u003c\/p\u003e \u003cp\u003eChange Management 177\u003c\/p\u003e \u003cp\u003eTechnical Approaches 181\u003c\/p\u003e \u003cp\u003eIndustrial Ecology 181\u003c\/p\u003e \u003cp\u003eDesign Practice 183\u003c\/p\u003e \u003cp\u003eISO 14000 184\u003c\/p\u003e \u003cp\u003eLife Is Cycles 185\u003c\/p\u003e \u003cp\u003eThe Eco-costs Approach 187\u003c\/p\u003e \u003cp\u003eSystems Approaches 189\u003c\/p\u003e \u003cp\u003eThe Sustainable Packaging CoalitionSM 189\u003c\/p\u003e \u003cp\u003eThe SPC Approach 191\u003c\/p\u003e \u003cp\u003eDefinition of Sustainable Packaging 191\u003c\/p\u003e \u003cp\u003eDesign Guidelines from the SPC 192\u003c\/p\u003e \u003cp\u003eThe Natural Step Framework 197\u003c\/p\u003e \u003cp\u003eThe Next Level in the Picture 200\u003c\/p\u003e \u003cp\u003eo2’s 5Rs of Great Design 201\u003c\/p\u003e \u003cp\u003eThe Wal-Mart 7Rs 204\u003c\/p\u003e \u003cp\u003eCradle to CradleSM 205\u003c\/p\u003e \u003cp\u003eProduct Design Perspectives 212\u003c\/p\u003e \u003cp\u003eYour Nearest Advantage May Be Behind You 215\u003c\/p\u003e \u003cp\u003eInnovation Heuristics 217\u003c\/p\u003e \u003cp\u003eDesign Rules 217\u003c\/p\u003e \u003cp\u003eThe Basics of Innovation 217\u003c\/p\u003e \u003cp\u003eEcological Design Principles 218\u003c\/p\u003e \u003cp\u003eDesign Mindfulness (Thackara) 219\u003c\/p\u003e \u003cp\u003eDesign Approaches 220\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaterials and Processes 223\u003c\/p\u003e \u003cp\u003ePaper or Plastic? Neither! 224\u003c\/p\u003e \u003cp\u003eWhat Are We Trashing? 226\u003c\/p\u003e \u003cp\u003ePaper 229\u003c\/p\u003e \u003cp\u003eWood-Based Paper 229\u003c\/p\u003e \u003cp\u003eWhy What’s In Your Paper Matters 230\u003c\/p\u003e \u003cp\u003eAlternative Papers 232\u003c\/p\u003e \u003cp\u003ePlastics 235\u003c\/p\u003e \u003cp\u003eNonrenewable Plastics 235\u003c\/p\u003e \u003cp\u003eBiobased\/Renewable Plastics 237\u003c\/p\u003e \u003cp\u003eMetals 243\u003c\/p\u003e \u003cp\u003eAluminum 243\u003c\/p\u003e \u003cp\u003eSteel 243\u003c\/p\u003e \u003cp\u003eIf It Can’t Be Grown, It Must Be Mined 244\u003c\/p\u003e \u003cp\u003eGlass 251\u003c\/p\u003e \u003cp\u003eEnergy Changes Everything 252\u003c\/p\u003e \u003cp\u003eUnderstanding Energy 254\u003c\/p\u003e \u003cp\u003eCarbon Accounting 255\u003c\/p\u003e \u003cp\u003ePrinting 257\u003c\/p\u003e \u003cp\u003eThe Wonderful World of Waste 261\u003c\/p\u003e \u003cp\u003eThe Economic and Environmental Benefits of Recycling 261\u003c\/p\u003e \u003cp\u003eGreenhouse Gas Emissions and Waste 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation Toolbox 267\u003c\/p\u003e \u003cp\u003eEco-Packaging In Three Easy Steps 268\u003c\/p\u003e \u003cp\u003eDefinition of Sustainable Packaging 268\u003c\/p\u003e \u003cp\u003eConsumer’s Shopping List for Positive Change 269\u003c\/p\u003e \u003cp\u003eInnovation Heuristics 269\u003c\/p\u003e \u003cp\u003eFair Trade Essentials 275\u003c\/p\u003e \u003cp\u003eOverview of Environmental Marketing Claims 276\u003c\/p\u003e \u003cp\u003eEco Seals, Certifications, and Claims 277\u003c\/p\u003e \u003cp\u003eMaterials Choices at a Glance 283\u003c\/p\u003e \u003cp\u003eEco-Resources at a Glance 284\u003c\/p\u003e \u003cp\u003eGlossary of Basic Packaging Terminology 288\u003c\/p\u003e \u003cp\u003eSelect Bibliography 320\u003c\/p\u003e \u003cp\u003eNotes By Chapter 324\u003c\/p\u003e \u003cp\u003eIndex 336\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864625525079,"sku":"9780470246696","price":33.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470246696.jpg?v=1722272787","url":"https:\/\/bookcurl.com\/products\/packaging-sustainability-9780470246696","provider":"Book Curl","version":"1.0","type":"link"}