{"product_id":"oversubscribed-9780857088253","title":"Oversubscribed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Principles for Becoming Oversubscribed 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrinciple 1 Only Oversubscribed Businesses Make a Profit 9\u003c\/p\u003e \u003cp\u003ePrinciple 2 The Only People That Matter are \u003ci\u003eYour \u003c\/i\u003ePeople 23\u003c\/p\u003e \u003cp\u003ePrinciple 3 First Make Your Market Then Make Your Sales 37\u003c\/p\u003e \u003cp\u003ePrinciple 4 People Buy When the Conditions are Right 53\u003c\/p\u003e \u003cp\u003ePrinciple 5 Be Different and Set Your Own Rules 67\u003c\/p\u003e \u003cp\u003ePrinciple 6 Value is Created in the Ecosystem 83\u003c\/p\u003e \u003cp\u003ePrinciple 7 Meet People Where They Are, Speak to Them in Their Language 97\u003c\/p\u003e \u003cp\u003ePrinciple 8 Nothing Beats Being Positively Remarkable 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The Campaign-Driven Enterprise Method: Turning Principles into Strategy 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhase 1 Campaign Planning: Know Your Capacity, Who It’s for and When You Can Deliver It 137\u003c\/p\u003e \u003cp\u003ePhase 2 Build-up: Warming Up the Market while Sending and Collecting Signals 163\u003c\/p\u003e \u003cp\u003ePhase 3 Oversubscribed Release: Communicating Demand and Supply Tension before Allowing People to Buy 185\u003c\/p\u003e \u003cp\u003ePhase 4 Sales Follow-Through: Proactively Follow Up with Prospects to Maximise the Effectiveness of Your Campaign 203\u003c\/p\u003e \u003cp\u003ePhase 5 Celebrate and Innovate 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: You, Your Team and the Times We Live In 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet ready to Surf the Waves 245\u003c\/p\u003e \u003cp\u003eStruggle, Lifestyle or Performance? 249\u003c\/p\u003e \u003cp\u003eThe Campaign-Driven Enterprise Team 255\u003c\/p\u003e \u003cp\u003eOne Last Thing: The Chapter I Wrestled With 285\u003c\/p\u003e \u003cp\u003eAcknowledgements 287\u003c\/p\u003e \u003cp\u003eAbout the Author 289\u003c\/p\u003e \u003cp\u003eIndex 303\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866067841367,"sku":"9780857088253","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857088253.jpg?v=1722276886","url":"https:\/\/bookcurl.com\/products\/oversubscribed-9780857088253","provider":"Book Curl","version":"1.0","type":"link"}