{"product_id":"only-at-comiccon-hollywood-fans-and-the-limits-of-exclusivity-9780813594705","title":"Only at ComicCon Hollywood Fans and the Limits of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eOnly at Comic-Con\u003c\/i\u003e examines the relationship between exclusivity and the proliferation of media industry promotion at the San Diego Comic-Con, from the convention’s founding in 1970 to its current status as a destination for hundreds of thousands of pop culture fans and a hub of Hollywood hype and buzz.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is an important book for fan studies and beyond. Not only a brilliant exploration of Comic-Con’s history and place in contemporary culture, it also takes seriously aspects of this experience that have been under-researched. What are the meanings and values of waiting in line? How does Hall H operate? And how have licensees become so central to the event? Assessing fans’ liminal positioning, Erin Hanna acutely theorises 'exclusivity' and its (re)configurations. Start the queue here – this is a must-read for anyone interested in aspirational and affective labor, as well as Hollywood’s attempts to build cultural capital for its blockbusters.\" -- Matt Hills * author of Fan Cultures and Doctor Who: The Unfolding Event *\u003cbr\u003e“This exciting, well-researched book situates Comic-Con within the confluence of fandom, industry, and convergence. Erin Hanna expertly reveals how industry efforts to generate publicity for major media brands hinge on the production of exclusivity for a select number of fans.” -- Derek Johnson * author of Media Franchising: Creative License and Collaboration in the Culture Industries *\u003cbr\u003e\"Imaginary Worlds\" podcast with Erin Hanna\u003cbr\u003e https:\/\/soundcloud.com\/emolinsky\/once-and-future-comic-con * Imaginary Worlds *\u003cbr\u003e\"Only at Comic-Con is a valuable contribution to both media industries and fan studies, as Hanna’s work integrates the two disciplines seamlessly in a powerful argument about the limits of exclusivity, capital, and exploitation.\" * Media Industries Journal *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents\u003cbr\u003e Introduction: The San Diego Comic-Con and the Limits of Exclusivity      \u003cbr\u003e 1          Origin Stories: Comic-Con and the Future of All Media                    \u003cbr\u003e 2          The Liminality of the Line and the Place of Fans at Comic-Con      \u003cbr\u003e 3          Manufacturing “Hall H Hysteria:” Hollywood and Comic-Con\u003cbr\u003e 4          Ret(ail)con: From Dealers’ Room to Exhibit Hall\u003cbr\u003e Conclusion: From Franchise Wars to Fry Fans: Comic-Con Anywhere\u003cbr\u003e Acknowledgments\u003cbr\u003e Notes\u003cbr\u003e Bibliography  \u003cbr\u003e Index\u003cbr\u003e  ","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":49405799498071,"sku":"9780813594705","price":21.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780813594705.jpg?v=1730493660","url":"https:\/\/bookcurl.com\/products\/only-at-comiccon-hollywood-fans-and-the-limits-of-exclusivity-9780813594705","provider":"Book Curl","version":"1.0","type":"link"}