{"product_id":"online-reputation-management-in-destination-and-hospitality-what-we-know-what-we-need-to-know-9781803823768","title":"Online Reputation Management in Destination and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eReputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception – visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. \u003cem\u003eOnline Reputation Management in Destination and Hospitality\u003c\/em\u003e’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.\u003c\/p\u003e \u003cp\u003eFrom identifying biased fake reviews to collecting data from the largest online reviewing platforms, \u003cem\u003eOnline Reputation Management in Destination and Hospitality\u003c\/em\u003e analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work.\u003c\/p\u003e \u003cp\u003eUnique research by chapter authors contributes to an increasingly interdisciplinary field, making \u003cem\u003eOnline Reputation Management in Destination and Hospitality\u003c\/em\u003e essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart I. Introduction\u003cbr\u003e Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; \u003cem\u003eRiccardo Rialti, Zuzana \u003c\/em\u003e\u003cem\u003eKvítková\u003c\/em\u003e\u003cem\u003e, and Tomas Makovnik\u003c\/em\u003e\u003cbr\u003e Part II. Determinants of Online Reputation in Tourism\u003cbr\u003e Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; \u003cem\u003eKristína Medeková, Kristína Pompurová, and Ivana Šimočková\u003c\/em\u003e\u003cbr\u003e Chapter 3. How Have Travelers’ Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; \u003cem\u003eMirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso\u003c\/em\u003e\u003cbr\u003e Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; \u003cem\u003eDiletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli\u003c\/em\u003e\u003cbr\u003e Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation;\u003cem\u003e Zuzana \u003c\/em\u003e\u003cem\u003eKvítková \u003c\/em\u003e\u003cem\u003eand Zdenka Petru\u003c\/em\u003e\u003cbr\u003e Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; \u003cem\u003eFaheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello\u003c\/em\u003e\u003cbr\u003e Chapter 7. Factors Affecting the Tourists´ Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; \u003cem\u003eMartin Vasko, Natalie Volfova, and Alzbeta Zikova\u003c\/em\u003e\u003cbr\u003e Part III. Online Reputation Management Strategies\u003cbr\u003e Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; \u003cem\u003eSilvia Fissi, Elena Gori, and Alberto Romolini\u003c\/em\u003e\u003cbr\u003e Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; \u003cem\u003eNatalia Kushcheva and Tiia-Mari Eilola\u003c\/em\u003e\u003cbr\u003e Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; \u003cem\u003eRadka Marčeková, Lubica Šebová, and Andrej Malachovský\u003c\/em\u003e\u003cbr\u003e Part IV. Instruments to Improve ORM in Destination Management\u003cbr\u003e Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; \u003cem\u003eCamilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi\u003c\/em\u003e\u003cbr\u003e Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; \u003cem\u003eSilvia Ranfagni and Massimo Rosati\u003c\/em\u003e\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":49412946428247,"sku":"9781803823768","price":76.0,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/online-reputation-management-in-destination-and-hospitality-what-we-know-what-we-need-to-know-9781803823768","provider":"Book Curl","version":"1.0","type":"link"}