{"product_id":"online-marketing-for-your-craft-business-9781446304891","title":"Online Marketing for Your Craft Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. \u003cbr\u003e\u003cbr\u003eIf you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don’t plan their content and they don’t measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don’t let this happen to your craft business!\u003cbr\u003e\u003cbr\u003eSocial media networking and understan\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"I know what it takes first hand to market your crafts online and Hilary's book is one of the most detailed marketing books out there for creative business owners... If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary's book.\" \u003cb\u003eTimothy Adam, \u003ci\u003eHandmadeology\u003cbr\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/b\u003e\"Clearly laid out and broken down into easy-to-read chapters, \u003ci\u003eOnline Marketing For Your Craft Business\u003c\/i\u003e covers all aspects of online marketing and social media, perfect for  beginners and a great refresher for those who have been trading online  for a while and feel like their business needs a boost. It even has a  section on that elusive SEO to help increase the traffic to your  website.\" \u003cb\u003eKaren Jinks, \u003ci\u003eUK Handmade\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction  \u003cbr\u003e Engagement marketing principles  \u003cbr\u003e How and where to find your target market \u003cbr\u003e Creating engaging content - why you need a blog \u003cbr\u003e hotography and visual marketing  \u003cbr\u003e Making social networking work (each network broken down into basics and advanced tips with an action plan) \u003cbr\u003e \u003c\/p\u003e\u003cli\u003eFacebook\u003cbr\u003e \u003c\/li\u003e\u003cli\u003ePinterest\u003cbr\u003e \u003c\/li\u003e\u003cli\u003eGoogle+\u003cbr\u003e \u003c\/li\u003e\u003cli\u003eInstagram\u003cbr\u003e \u003c\/li\u003e\u003cli\u003eTwitter\u003cbr\u003e \u003c\/li\u003e\u003cli\u003eLinkedIn\u003cbr\u003e \u003c\/li\u003e\u003cli\u003eYouTube (and other video sharing, Vimeo etc.) \u003cbr\u003e Creating a bespoke measurable Social Media Strategy  \u003cbr\u003e Sending engaging newsletters \u003cbr\u003e Measuring your success using Google Analytics\u003cbr\u003e Conclusion \/ what’s next\u003cbr\u003e Index \u003c\/li\u003e","brand":"David \u0026 Charles","offers":[{"title":"Default Title","offer_id":48739329933655,"sku":"9781446304891","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781446304891.jpg?v=1720051924","url":"https:\/\/bookcurl.com\/products\/online-marketing-for-your-craft-business-9781446304891","provider":"Book Curl","version":"1.0","type":"link"}