{"product_id":"oncamera-coach-9781119316039","title":"OnCamera Coach","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe invaluable handbook for acing your on-camera appearance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOn-Camera Coach\u003c\/i\u003e is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lensbeing on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time.\u003c\/p\u003e \u003cp\u003eVideo is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWiley \u0026amp; SAS Business Series ii \u003c\/p\u003e\u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One The Inescapable Reality—We All Have to Communicate through a Camera 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Why You Need to Read This Book 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power and Pervasiveness of Video 5\u003c\/p\u003e \u003cp\u003eThe Decline of the Professional Spokesperson 6\u003c\/p\u003e \u003cp\u003eThe Global Communication Tool of Choice 7\u003c\/p\u003e \u003cp\u003eHiring by Skype 8\u003c\/p\u003e \u003cp\u003eThe Perils of Video 9\u003c\/p\u003e \u003cp\u003eHow Reading This Book Can Improve Your On-Camera Performance 9\u003c\/p\u003e \u003cp\u003eWhat You Will Need 10\u003c\/p\u003e \u003cp\u003eTopics to Be Discussed 10\u003c\/p\u003e \u003cp\u003eChapter Takeaways 11\u003c\/p\u003e \u003cp\u003eNotes 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Why the Camera Changes Everything 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy “Aha!” Moment 16\u003c\/p\u003e \u003cp\u003eA Camera Changes Everything 17\u003c\/p\u003e \u003cp\u003eNo Immediate Feedback 17\u003c\/p\u003e \u003cp\u003eYour Own Worst Critic 18\u003c\/p\u003e \u003cp\u003eRecorded for Posterity 19\u003c\/p\u003e \u003cp\u003eUnfamiliar Territory 20\u003c\/p\u003e \u003cp\u003eThe Archenemy of Performance Success: You 21\u003c\/p\u003e \u003cp\u003eThe Key to On-Camera Success: Authenticity 22\u003c\/p\u003e \u003cp\u003eChapter Takeaways 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two The MVPs of Performance Success 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 M—Mental Mind-set: The Prep before the Performance 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReaching the Real Audience 28\u003c\/p\u003e \u003cp\u003eVisualize the Viewer 30\u003c\/p\u003e \u003cp\u003eVideo Chat: Now You See Me, Now You Don’t 30\u003c\/p\u003e \u003cp\u003eEmbrace Your Nervousness 32\u003c\/p\u003e \u003cp\u003ePassion Play 33\u003c\/p\u003e \u003cp\u003eBeware of Brain Cramps 33\u003c\/p\u003e \u003cp\u003eThe Bottom Line: It’s Not about You 35\u003c\/p\u003e \u003cp\u003eChapter Takeaways 38\u003c\/p\u003e \u003cp\u003eNote 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 V—Vocal Variety: Pacing and Pausing with Purpose 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Musicality of Your Delivery—What’s Your Range? 42\u003c\/p\u003e \u003cp\u003eWhat Is Vocal Variety? 42\u003c\/p\u003e \u003cp\u003eNatural versus On-Camera Inflection 43\u003c\/p\u003e \u003cp\u003eSetting Your Pace with the Viewer in Mind 44\u003c\/p\u003e \u003cp\u003eFinishing Your Thoughts 45\u003c\/p\u003e \u003cp\u003eUsing the Power of the Pause 45\u003c\/p\u003e \u003cp\u003ePause for You 45\u003c\/p\u003e \u003cp\u003eFiller Words as Placeholders 47\u003c\/p\u003e \u003cp\u003ePause for Them 47\u003c\/p\u003e \u003cp\u003eThe Lowdown on Uptalk 49\u003c\/p\u003e \u003cp\u003eThe Most Common Uptalk Trouble Spot 50\u003c\/p\u003e \u003cp\u003eChapter Takeaways 54\u003c\/p\u003e \u003cp\u003eNote 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 P—Physical Factors: On-Camera Movement with Meaning 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOn-Camera Gesturing: An Out-of-Body Experience 56\u003c\/p\u003e \u003cp\u003eGetting Familiar with Frame Size 58\u003c\/p\u003e \u003cp\u003eGestures for a Tight Shot 58\u003c\/p\u003e \u003cp\u003eGestures for a Medium Shot 58\u003c\/p\u003e \u003cp\u003eGestures for a Wide Shot 59\u003c\/p\u003e \u003cp\u003eGestures as a Retention Tool 60\u003c\/p\u003e \u003cp\u003eThe Role of Off-Camera Movement 61\u003c\/p\u003e \u003cp\u003ePosture Pointers 61\u003c\/p\u003e \u003cp\u003eStanding While on Camera 62\u003c\/p\u003e \u003cp\u003eThe Metronome Effect 62\u003c\/p\u003e \u003cp\u003eGoing for a Walk 62\u003c\/p\u003e \u003cp\u003eSitting While on Camera 63\u003c\/p\u003e \u003cp\u003eCrossed Legs 64\u003c\/p\u003e \u003cp\u003eLeaning In or Out 64\u003c\/p\u003e \u003cp\u003eStep In to Start 65\u003c\/p\u003e \u003cp\u003eMaking Eye Contact When You Can’t See Your Audience 66\u003c\/p\u003e \u003cp\u003eLook Away 66\u003c\/p\u003e \u003cp\u003ePerformance Pitfalls: Eye Contact Errors 67\u003c\/p\u003e \u003cp\u003eVary Your Angle 68\u003c\/p\u003e \u003cp\u003eLook Up 68\u003c\/p\u003e \u003cp\u003eChapter Takeaways 72\u003c\/p\u003e \u003cp\u003eNotes 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three Ready to Wear . . . or Not 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Looking the Part—Wardrobe 101 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMatch Audience Expectations 77\u003c\/p\u003e \u003cp\u003eBoring Is Best 78\u003c\/p\u003e \u003cp\u003eSpin the Color Wheel 78\u003c\/p\u003e \u003cp\u003eSpecial Consideration: Green-Screen Shoots 79\u003c\/p\u003e \u003cp\u003eSolids: A Solid Choice 80\u003c\/p\u003e \u003cp\u003ePutting on the Pounds 82\u003c\/p\u003e \u003cp\u003eDress Right for the Mic 82\u003c\/p\u003e \u003cp\u003ePack Placement 83\u003c\/p\u003e \u003cp\u003eMicrophone Placement 83\u003c\/p\u003e \u003cp\u003eJewelry Jukebox and Light Show 84\u003c\/p\u003e \u003cp\u003eYour Fifth Appendage: A Smartphone 85\u003c\/p\u003e \u003cp\u003eAdditional Considerations for Men 85\u003c\/p\u003e \u003cp\u003eSock Style 86\u003c\/p\u003e \u003cp\u003eThe Uniform Look 87\u003c\/p\u003e \u003cp\u003eTo Button or Not to Button? 87\u003c\/p\u003e \u003cp\u003eChapter Takeaways 88\u003c\/p\u003e \u003cp\u003eNotes 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Hair and Makeup 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHair Hassles 91\u003c\/p\u003e \u003cp\u003eOn-Camera Makeup Musts for Women 92\u003c\/p\u003e \u003cp\u003eWhat You Need in Your Kit 93\u003c\/p\u003e \u003cp\u003eMoisturizer 93\u003c\/p\u003e \u003cp\u003eFoundation 93\u003c\/p\u003e \u003cp\u003ePowder 94\u003c\/p\u003e \u003cp\u003eEye Makeup 94\u003c\/p\u003e \u003cp\u003eCheeks 94\u003c\/p\u003e \u003cp\u003eLip Color 95\u003c\/p\u003e \u003cp\u003eMakeup for Men 95\u003c\/p\u003e \u003cp\u003eGlasses or No Glasses 96\u003c\/p\u003e \u003cp\u003eChapter Takeaways 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four Best Practices for Creating Your On-Camera Message  99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Organizing for the Ear 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rule of Three 102\u003c\/p\u003e \u003cp\u003eApplying the Rule of Three On Camera 103\u003c\/p\u003e \u003cp\u003eRule of Three via Skype 104\u003c\/p\u003e \u003cp\u003eYour Core Message 105\u003c\/p\u003e \u003cp\u003eThe Rule of Three Expanded 106\u003c\/p\u003e \u003cp\u003eRepetition, Repetition, Repetition 107\u003c\/p\u003e \u003cp\u003eChapter Takeaways 108\u003c\/p\u003e \u003cp\u003eNote 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Writing for the Spoken Word 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenges of Reading Written Prose Aloud 110\u003c\/p\u003e \u003cp\u003eWhy the Whisper Test Won’t Work 111\u003c\/p\u003e \u003cp\u003eWriting Tip 1: Keep It Short 111\u003c\/p\u003e \u003cp\u003eWriting Tip 2: Don’t Fear the Grammar Police 112\u003c\/p\u003e \u003cp\u003eWriting Tip 3: See Spot . . . Be Bored 113\u003c\/p\u003e \u003cp\u003eExercises for Writing the Way You Speak 113\u003c\/p\u003e \u003cp\u003eChapter Takeaways 116\u003c\/p\u003e \u003cp\u003eNote 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Five How to Read without Sounding Like You Are  119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Marking Your Script 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep One: Smooth Out the Script 123\u003c\/p\u003e \u003cp\u003eStep Two: Add Phonetics Where Appropriate 123\u003c\/p\u003e \u003cp\u003eStep Three: Mark with Meaning 125\u003c\/p\u003e \u003cp\u003eNew vs. Old 126\u003c\/p\u003e \u003cp\u003eThe Name Stress Principle 128\u003c\/p\u003e \u003cp\u003eHow to Mark Your Copy for Emphasis 129\u003c\/p\u003e \u003cp\u003eEmphasis Obstacles 130\u003c\/p\u003e \u003cp\u003eBeware of Connotations 130\u003c\/p\u003e \u003cp\u003eToo Much Stress 131\u003c\/p\u003e \u003cp\u003eStep Four: Place Your Pauses 131\u003c\/p\u003e \u003cp\u003eThe Short Pause 132\u003c\/p\u003e \u003cp\u003eThe Power Pause 132\u003c\/p\u003e \u003cp\u003eMarking Your Pauses 134\u003c\/p\u003e \u003cp\u003ePause Practice Example 134\u003c\/p\u003e \u003cp\u003ePause Pitfalls 135\u003c\/p\u003e \u003cp\u003eIt All Comes Down to This  136\u003c\/p\u003e \u003cp\u003eChapter Takeaways 137\u003c\/p\u003e \u003cp\u003eScript Marking Exercises Answer Key 138\u003c\/p\u003e \u003cp\u003eNotes 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Tackling the Teleprompter 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLessons Learned from Michael Bay’s Implosion 143\u003c\/p\u003e \u003cp\u003eLesson 1: Know Your Content 143\u003c\/p\u003e \u003cp\u003eLesson 2: Know Your Script 143\u003c\/p\u003e \u003cp\u003eLesson 3: Stay in the Moment 144\u003c\/p\u003e \u003cp\u003eTeleprompter-Friendly Copy: Best Practices 144\u003c\/p\u003e \u003cp\u003eRead Your Script in the Prompter before Your Performance 145\u003c\/p\u003e \u003cp\u003eEffective Visual Cues in Teleprompter Copy 146\u003c\/p\u003e \u003cp\u003eOptions for Marking Emphasis 146\u003c\/p\u003e \u003cp\u003eOptions for Marking Pauses 147\u003c\/p\u003e \u003cp\u003eVisual Cues Are Guides, Not Absolutes 149\u003c\/p\u003e \u003cp\u003eThe Role of the Teleprompter Operator 149\u003c\/p\u003e \u003cp\u003eA Second Set of Eyes 150\u003c\/p\u003e \u003cp\u003eAdjusting Font Size 150\u003c\/p\u003e \u003cp\u003eFollowing the Leader 150\u003c\/p\u003e \u003cp\u003eEditing on the Fly 151\u003c\/p\u003e \u003cp\u003eNo Mind Reading 151\u003c\/p\u003e \u003cp\u003eAdjusting the Read Line 152\u003c\/p\u003e \u003cp\u003ePrompter Practice Made Possible 152\u003c\/p\u003e \u003cp\u003eThe Proliferation of Prompter Software 153\u003c\/p\u003e \u003cp\u003eControl the Scroll 153\u003c\/p\u003e \u003cp\u003eWatch Yourself 154\u003c\/p\u003e \u003cp\u003eLost in the Teleprompter 154\u003c\/p\u003e \u003cp\u003eChapter Takeaways 155\u003c\/p\u003e \u003cp\u003eNote 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Six The Most Common On-Camera Performance Scenarios 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Presenting Directly to the Camera in a Studio Setting 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsiderations for Corporate Video 161\u003c\/p\u003e \u003cp\u003eA Lesson from TV News 161\u003c\/p\u003e \u003cp\u003eDoes Length Matter? 162\u003c\/p\u003e \u003cp\u003eHow Much Face Time Is Too Much? 163\u003c\/p\u003e \u003cp\u003ePreparing for the Shoot 164\u003c\/p\u003e \u003cp\u003eCreating Your Content 164\u003c\/p\u003e \u003cp\u003eIdentifying Your Viewer 164\u003c\/p\u003e \u003cp\u003eWriting the Way You Speak 165\u003c\/p\u003e \u003cp\u003eMarking for Meaning 165\u003c\/p\u003e \u003cp\u003ePractice, Practice, Practice 166\u003c\/p\u003e \u003cp\u003eLooking the Part 167\u003c\/p\u003e \u003cp\u003eMicrophone Matters 167\u003c\/p\u003e \u003cp\u003eHair Issues 168\u003c\/p\u003e \u003cp\u003eGetting Rid of Your Fifth Appendage 168\u003c\/p\u003e \u003cp\u003eOrienting Yourself to the Studio 169\u003c\/p\u003e \u003cp\u003eMeet the Crew 169\u003c\/p\u003e \u003cp\u003eThe Floor Director 169\u003c\/p\u003e \u003cp\u003eThe Audio Technician 170\u003c\/p\u003e \u003cp\u003eThe Camera Operator 171\u003c\/p\u003e \u003cp\u003eThe Teleprompter Operator 171\u003c\/p\u003e \u003cp\u003eThe Crew’s Mission 171\u003c\/p\u003e \u003cp\u003eGive Yourself the Once-Over 172\u003c\/p\u003e \u003cp\u003eGetting Familiar with Your Performance Space 172\u003c\/p\u003e \u003cp\u003eThe Crew’s Final Prep 173\u003c\/p\u003e \u003cp\u003ePulling Off a Great Performance 173\u003c\/p\u003e \u003cp\u003eStay Focused Despite Distractions 174\u003c\/p\u003e \u003cp\u003eThe Most Dangerous Part of Your Performance 176\u003c\/p\u003e \u003cp\u003eThe Runaway Train Ramble 176\u003c\/p\u003e \u003cp\u003eMentally Moving On 177\u003c\/p\u003e \u003cp\u003eStopping the Performance before the Real End 177\u003c\/p\u003e \u003cp\u003eReviewing Your Performance 178\u003c\/p\u003e \u003cp\u003eChapter Takeaways 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Videoconferencing and Interviews via Video Chat 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanges in Where and How You Work 182\u003c\/p\u003e \u003cp\u003eHiring by Skype 184\u003c\/p\u003e \u003cp\u003eTravel Cost Savings 185\u003c\/p\u003e \u003cp\u003eFewer Scheduling Headaches 185\u003c\/p\u003e \u003cp\u003eWhy You Want to Turn on Your Webcam 186\u003c\/p\u003e \u003cp\u003eBest Practices for VC 187\u003c\/p\u003e \u003cp\u003eTechnical Considerations 187\u003c\/p\u003e \u003cp\u003eSetting Considerations 189\u003c\/p\u003e \u003cp\u003ePerformance Considerations 191\u003c\/p\u003e \u003cp\u003eRecording a Videoconference 193\u003c\/p\u003e \u003cp\u003eChapter Takeaways 197\u003c\/p\u003e \u003cp\u003eNotes 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Webcasts—Best Practices for Panelists and Moderators 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy a Webcast Is Easier to Master 200\u003c\/p\u003e \u003cp\u003eBest Practices for Panelists 202\u003c\/p\u003e \u003cp\u003ePrepare Your Points 202\u003c\/p\u003e \u003cp\u003ePlan Your Wardrobe 203\u003c\/p\u003e \u003cp\u003eTake Advantage of Rehearsal Time 203\u003c\/p\u003e \u003cp\u003eFocus on the Action 204\u003c\/p\u003e \u003cp\u003eWhere You Should Look 205\u003c\/p\u003e \u003cp\u003eWhen Someone Asks You a Question 205\u003c\/p\u003e \u003cp\u003eWhen Presenting Uninterrupted to Viewers 205\u003c\/p\u003e \u003cp\u003eWhen Others Are Speaking 206\u003c\/p\u003e \u003cp\u003eOpting Out of Using a Teleprompter 207\u003c\/p\u003e \u003cp\u003eHandling the Unexpected Question 208\u003c\/p\u003e \u003cp\u003eBest Practices for Moderators 208\u003c\/p\u003e \u003cp\u003eDirecting the Conversation 209\u003c\/p\u003e \u003cp\u003ePreparing to Be a Moderator 209\u003c\/p\u003e \u003cp\u003eEncouraging the Conversation 210\u003c\/p\u003e \u003cp\u003eBeing the Ultimate Editor 211\u003c\/p\u003e \u003cp\u003eStaying Hydrated 212\u003c\/p\u003e \u003cp\u003eChapter Takeaways 213\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Broadcast Interview Basics 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBefore the TV Interview 216\u003c\/p\u003e \u003cp\u003eFind Out the Focus 217\u003c\/p\u003e \u003cp\u003eSimplify Your Talking Points 218\u003c\/p\u003e \u003cp\u003eSeek to Speak in Sound Bites 219\u003c\/p\u003e \u003cp\u003ePractice with a Peer 219\u003c\/p\u003e \u003cp\u003eDuring the TV Interview 220\u003c\/p\u003e \u003cp\u003eEstablishing a Friendly Rapport 220\u003c\/p\u003e \u003cp\u003eChecking Yourself in the Mirror 220\u003c\/p\u003e \u003cp\u003eRealizing When the Camera Is On 221\u003c\/p\u003e \u003cp\u003eOrally Editing Your Sound Bite 221\u003c\/p\u003e \u003cp\u003eControlling the Controllables 222\u003c\/p\u003e \u003cp\u003ePause to Ponder 222\u003c\/p\u003e \u003cp\u003ePress Your Own Reset Button 222\u003c\/p\u003e \u003cp\u003eKeep Your Cool 223\u003c\/p\u003e \u003cp\u003eAnswer Every Question as Best You Can 223\u003c\/p\u003e \u003cp\u003eAfter the TV Interview 224\u003c\/p\u003e \u003cp\u003eInterviews by Satellite 225\u003c\/p\u003e \u003cp\u003eIntroducing the IFB 226\u003c\/p\u003e \u003cp\u003eManaging the Monitor 226\u003c\/p\u003e \u003cp\u003eWaiting for the All-Clear 227\u003c\/p\u003e \u003cp\u003eChapter Takeaways 229\u003c\/p\u003e \u003cp\u003eNotes 230\u003c\/p\u003e \u003cp\u003eConclusion: Embrace Communicating through the Camera 231\u003c\/p\u003e \u003cp\u003eAbout the Author 233\u003c\/p\u003e \u003cp\u003eIndex 235\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407032983895,"sku":"9781119316039","price":22.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119316039.jpg?v=1730497943","url":"https:\/\/bookcurl.com\/products\/oncamera-coach-9781119316039","provider":"Book Curl","version":"1.0","type":"link"}