{"product_id":"on-target-9780471250678","title":"On Target","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe first behind-the-scenes look at the stunning success of America''s hippest discount retailer\u003cbr\u003e Founded in 1962 by Minnesota-based department store Dayton''s, Target has grown to become America''s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company''s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction.\u003cbr\u003e \u003cbr\u003e Chapter 1. The Target Difference.\u003cbr\u003e \u003cbr\u003e Chapter 2. The Right Stuff.\u003cbr\u003e \u003cbr\u003e Chapter 3. Inside the Mind of the Bargain Hunter.\u003cbr\u003e \u003cbr\u003e Chapter 4. Advertising and Promotion.\u003cbr\u003e \u003cbr\u003e Chapter 5. Service and Technology.\u003cbr\u003e \u003cbr\u003e Chapter 6. The Legend of George Draper Dayton.\u003cbr\u003e \u003cbr\u003e Chapter 7. The Next Generation.\u003cbr\u003e \u003cbr\u003e Chapter 8. Management Excellence.\u003cbr\u003e \u003cbr\u003e Chapter 9. Guides for Growth.\u003cbr\u003e \u003cbr\u003e Chapter 10. Philanthropy.\u003cbr\u003e \u003cbr\u003e Chapter 11. Challenges.\u003cbr\u003e \u003cbr\u003e Appendix A. Target Corporation Financial Facts.\u003cbr\u003e \u003cbr\u003e Appendix B. Target Corporation Historic Highlights.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864646103383,"sku":"9780471250678","price":27.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471250678.jpg?v=1722272878","url":"https:\/\/bookcurl.com\/products\/on-target-9780471250678","provider":"Book Curl","version":"1.0","type":"link"}