{"product_id":"on-demand-9780804738569","title":"On Demand","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eOn Demand\u003c\/i\u003e shows that consumers in early modern England were a powerful force in transforming the economy of the time and that their \"demand\" was a powerful, though contradictory, force in shaping its literature.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"As the feudal world receded and the middle class got more and more powerful, The Renaissance took materialism and the commercial world increasingly to heart . . . David J. Baker in \u003ci\u003eOn Demand\u003c\/i\u003e brilliantly demonstrates how new marked operations and entrenched moral principles interacted and were discussed.\" -- \u003ci\u003eBibliotheque d'humanisme et renaissance\u003c\/i\u003e\u003cbr\u003e\"The idea of the play as a marketable commodity and as a response to a growing consumer culture is . . . explored in a chapter on \u003ci\u003eTroilus and Cressida\u003c\/i\u003e from David J. Baker's excellent monograph, \u003ci\u003eOn Demand: Writing for the Market in Early Modern England\u003c\/i\u003e. . . Baker's arguments are all valuable ones and his reading represents a fascinating and insightful contribution to scholarship on \u003ci\u003eTroilus and Cressida\u003c\/i\u003e.\" -- \u003ci\u003eYear's Work in English Studies\u003c\/i\u003e\u003cbr\u003e\"\u003ci\u003eOn Demand\u003c\/i\u003e presents us with a fresh, lucid, and persuasive account of what it meant and what it felt like to live and to write at a transitional moment in English socio-economic history. It may well be the most nuanced analysis of this betwixt-and-between moment that we have been given to date.\" -- Theodore Leinwand * University of Maryland *\u003cbr\u003e\"Offering fresh readings of works both familiar and relatively unknown, Baker deftly weaves literary, historical, and economical threads together to create a cultural and literary pattern that is almost completely new . . . Highly recommended.\" -- A. Castaldo * \u003ci\u003eChoice\u003c\/i\u003e *\u003cbr\u003e\"\u003ci\u003eOn Demand\u003c\/i\u003e is a very astute and provocative work. It is more convincingly argued and thoroughly researched than most recent literary studies that invoke seventeenth-century economics, and it makes a significant contribution to our understanding of early modern literature and culture.\" -- Robert Markley * University of Illinois at Urbana-Champaign *\u003cbr\u003e\"In addition to his careful and often nicely nuanced description of an emerging English market economy and the questions of habits and economic behaviors that accompany it, Baker is a detailed and insightful reader of the literature . . . It offers new ideas and questions on consumer practices; more importantly, it is likely to provoke new questions about social and economic conditions in early modern England and their representation in some important literary texts.\" -- Barbara Correll * \u003ci\u003eRenaissance Quarterly\u003c\/i\u003e *","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":49405538304343,"sku":"9780804738569","price":52.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780804738569.jpg?v=1730492771","url":"https:\/\/bookcurl.com\/products\/on-demand-9780804738569","provider":"Book Curl","version":"1.0","type":"link"}