{"product_id":"offline-9780857087935","title":"Offline","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAuthors Imran Rashid and Soren Kenner have sparked an international debate by revealing the mind hacks Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.   Amust-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction: Offline 1\u003c\/p\u003e \u003cp\u003eAre You Being Digitally Manipulated? 5\u003c\/p\u003e \u003cp\u003eAccess to Your Attention Has Become a Commodity 8\u003c\/p\u003e \u003cp\u003eTechnology Is Good. But Use it Carefully! 10\u003c\/p\u003e \u003cp\u003eHowThis Book Is Structured 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Tsunami of Technological Transformation 17\u003c\/p\u003e \u003cp\u003eImperceptible Change 19\u003c\/p\u003e \u003cp\u003eBecause Your Eyeballs Are Worth It 21\u003c\/p\u003e \u003cp\u003eSocial Media: The Global Village 23\u003c\/p\u003e \u003cp\u003eTackling the Onslaught of Information 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two 30\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Fire upon the Deep 30\u003c\/p\u003e \u003cp\u003eDeveloping Bigger Brains Was an Evolutionary Gamble 31\u003c\/p\u003e \u003cp\u003eThe Three Layers of Your Brain 33\u003c\/p\u003e \u003cp\u003ePrefiltering and Neuroplasticity: Your Adaptable Brain 45\u003c\/p\u003e \u003cp\u003eIs Your Consciousness Time-Shifted? 47\u003c\/p\u003e \u003cp\u003eTo Be or Not to Be Conscious 49\u003c\/p\u003e \u003cp\u003eOut of Control 51\u003c\/p\u003e \u003cp\u003eIs Consciousness a Question of Being in the Spotlight? 53\u003c\/p\u003e \u003cp\u003eModels Are Not Reality 54\u003c\/p\u003e \u003cp\u003eThe Hard Question of Consciousness 55\u003c\/p\u003e \u003cp\u003eThe Social Brain 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Billion Dollar Question 63\u003c\/p\u003e \u003cp\u003eDopamine: Sex, Drugs, and Rock ’n’ Roll? 65\u003c\/p\u003e \u003cp\u003eOxytocin: Humans Need Humans 67\u003c\/p\u003e \u003cp\u003eDoes Your Family Suffer from Technoference? 69\u003c\/p\u003e \u003cp\u003eBeing Able to Defer Gratification Is Crucial 72\u003c\/p\u003e \u003cp\u003eWhat We Actually Do Know about Impulse Control—and About Losing It! 74\u003c\/p\u003e \u003cp\u003eDo Smartphones Affect Human Self-Control? 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four 80\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Human Information Factory 82\u003c\/p\u003e \u003cp\u003eThe Limited Working Memory 82\u003c\/p\u003e \u003cp\u003eThe Sorting Task 83\u003c\/p\u003e \u003cp\u003eInformation Processing 84\u003c\/p\u003e \u003cp\u003eWould You Dare to Be a Passenger in a Car Driven by a Distracted You? 86\u003c\/p\u003e \u003cp\u003eExcuse Me, Do You Have a Minute? 87\u003c\/p\u003e \u003cp\u003eSmartphones and Feelings 88\u003c\/p\u003e \u003cp\u003eA Quick Pit-Stop before Heading into the Land of Dragons 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne Great Big Online Market 95\u003c\/p\u003e \u003cp\u003eB.J. Fogg and the Stanford Persuasion Lab 96\u003c\/p\u003e \u003cp\u003eLet’s Take a Look at B.J. Fogg’s Model as It Is Being Used Today… 98\u003c\/p\u003e \u003cp\u003eYour Phone Is a Slot Machine! 101\u003c\/p\u003e \u003cp\u003eWhat Do the Companies Targeting You See? 103\u003c\/p\u003e \u003cp\u003eYour Personality Can Be Predicted with Great Accuracy 107\u003c\/p\u003e \u003cp\u003eThe Cambridge Analytica Scandal 109\u003c\/p\u003e \u003cp\u003eHow You Are Captured and Converted 111\u003c\/p\u003e \u003cp\u003eMultivariate Testing—Helping Consumers Capture Themselves 113\u003c\/p\u003e \u003cp\u003eThe StrangeWorld of Tracking Pixels, Cookies and Remarketing 115\u003c\/p\u003e \u003cp\u003eAll aboard the Consumer Journey Train 118\u003c\/p\u003e \u003cp\u003eThe Horrible Dark Patterns 120\u003c\/p\u003e \u003cp\u003eHow Google Skews Your Search Results 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStress, Low Self-Esteem, Anxiety and Sleep Disturbances 126\u003c\/p\u003e \u003cp\u003eSmartphones and Social Media Can Lead to ADHD in Adolescents 128\u003c\/p\u003e \u003cp\u003eCan Use of Social Media Be Addictive? 128\u003c\/p\u003e \u003cp\u003eWhen Addictive Design and Basic Human Social Traits Clash 130\u003c\/p\u003e \u003cp\u003eThe Effects Are Not Just Physiological or Psychological 132\u003c\/p\u003e \u003cp\u003eEcho Chambers and Confirmation Bias 133\u003c\/p\u003e \u003cp\u003eWhen Confirmation Bias Leads to Cognitive Dissonance 138\u003c\/p\u003e \u003cp\u003eThe Sharp Decline in Empathy 141\u003c\/p\u003e \u003cp\u003eThe Changing World of Youngsters 144\u003c\/p\u003e \u003cp\u003eCyberbullying 146\u003c\/p\u003e \u003cp\u003eIn Conclusion: The Road Ahead Is All About the Choices You Make! 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Changes Is Not Easy! 157\u003c\/p\u003e \u003cp\u003eChange Means Doing Things Differently 159\u003c\/p\u003e \u003cp\u003eStep 1: Life Stories 160\u003c\/p\u003e \u003cp\u003eStep 2: Mapping out Your Habits and How You Spend Your Time 164\u003c\/p\u003e \u003cp\u003eStep 3: Identify Triggers \u0026amp; Cues 164\u003c\/p\u003e \u003cp\u003eStep 4: Plan Your Countermove and Start Acting 167\u003c\/p\u003e \u003cp\u003eTroubleshoot Failure 169\u003c\/p\u003e \u003cp\u003eIn Summary: It’s Not Rocket Science, but it’s Not All That Easy Either 170\u003c\/p\u003e \u003cp\u003eTeaching Your Children Sensible and Healthy Digital Habits 172\u003c\/p\u003e \u003cp\u003eThe Underlying Psychological Principles 174\u003c\/p\u003e \u003cp\u003eEntering the Zone—Learning to Focus 177\u003c\/p\u003e \u003cp\u003eDeliberate Practice 179\u003c\/p\u003e \u003cp\u003eIn Conclusion: It’s Simple, but it’s Not Easy 182\u003c\/p\u003e \u003cp\u003eEpilogue 187\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":48866067939671,"sku":"9780857087935","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857087935.jpg?v=1722276886","url":"https:\/\/bookcurl.com\/products\/offline-9780857087935","provider":"Book Curl","version":"1.0","type":"link"}