{"product_id":"nutrition-science-marketing-nutrition-health-claims-and-public-policy-9780323856157","title":"Nutrition Science Marketing Nutrition Health","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgement   1. Introduction   Nutrition Science   2. Evidence-based Nutrition communication   3. Clinical application of whey proteins   4. Prospects of using of biologically active substances to prevent depression   5. Nutrition needs for lifestyle changes and managing disorders   Nutrition Marketing   6. Integrated Marketing Communications on Health Related Consumer Behaviours   7. Nutrition marketing on food labels   8. Innovative packaging as marketing tool in nutraceutical\/nutritional products   9. Converting traditional knowledge to marketable products   10. Behavioural Nutrition   11. Branding and communication strategies in marketing nutritional products   12. Supply Chain; a competitive advantage   13. Marketing nutraceuticals and OTC products as FMCG products   14. The Pursuit of Natural Medicine – A Current Perspective   Social Marketing \u0026amp; Responsibility   15. Effectiveness of social marketing interventions for health improvement   16. Social media as a new platform for nutritional and health messages   17. Supporting healthy eating behaviour through social marketing   Consumer Perception \u0026amp; Insight   18. Cross-cultural perspective on health and nutrition claims, country of origin   19. Consumer centric innovation   20. Personalized nutrition: evolving science, consumer insights and regulatory position   21. Consumer perception \u0026amp; in-sight:  Role of brand equity   Public Health Policy \u0026amp; Regulation   22. How nutrition marketing links to public policy   23. Tools to understand what improves the health and wellbeing of New Zealanders   24. Nutrition regulation and policy in India   25. Integration of planning and food policy for improved nutrition   Case Studies   26. \"Chyavanprash\" -an ancient remedy for Modern era   Holistic Health   27. Home \u0026amp; Traditional Remedies for Energy and Nutrition   28. Functional nutrition for healthy and active longevity","brand":"Elsevier Science","offers":[{"title":"Default Title","offer_id":51017774694743,"sku":"9780323856157","price":103.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780323856157.jpg?v=1750774627","url":"https:\/\/bookcurl.com\/products\/nutrition-science-marketing-nutrition-health-claims-and-public-policy-9780323856157","provider":"Book Curl","version":"1.0","type":"link"}