{"product_id":"now-media-9780367897215","title":"Now Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eChapter 1. Opting Into ‘Now’ Media\u003c\/p\u003e\u003cp\u003eChapter 2. From Marconi to Mobile Listening. \u003c\/p\u003e\u003cp\u003eChapter 3. Television: From Analog to Digital to 8K\u003c\/p\u003e\u003cp\u003eChapter 4. Radio and Television Programs and Programming \u003c\/p\u003e\u003cp\u003eChapter 5. Interconnected by the Internet \u003c\/p\u003e\u003cp\u003eChapter 6. Social Media: Private Conversations in Public Places \u003c\/p\u003e\u003cp\u003eChapter 7 Digital Devices: Up Close, Personal, and Customizable \u003c\/p\u003e\u003cp\u003eChapter 8. XR: Inside of Media, Inside the Mind\u003c\/p\u003e\u003cp\u003eChapter 9. Advertising: From Clay Tablets to Digital Tablets \u003c\/p\u003e\u003cp\u003eChapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing? \u003c\/p\u003e\u003cp\u003eChapter 11. The Business of Entertainment and Media Ownership \u003c\/p\u003e\u003cp\u003eChapter 12. Working Behind the Scenes in Media \u003c\/p\u003e\u003cp\u003eChapter 13. Feature Films: 'The Movies'\u003c\/p\u003e\u003cp\u003eChapter 14. Personal and Social Influence of Media\u003c\/p\u003e\u003cp\u003e Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":52151093461335,"sku":"9780367897215","price":58.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367897215.jpg?v=1762960112","url":"https:\/\/bookcurl.com\/products\/now-media-9780367897215","provider":"Book Curl","version":"1.0","type":"link"}