{"product_id":"nonprofit-fundraising-101-9781119100461","title":"Nonprofit Fundraising 101","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRaise more money for your cause!   Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Book xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003eForeword: Discovering What It Means to Be a Fundraiser xxvii\u003c\/p\u003e \u003cp\u003eLynne Twist, author of The Soul of Money: Reclaiming the Wealth of Our Inner Resources\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1: Planning for Success and Preparing Your Team 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Creating a Fundraising Plan 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Andrea McManus, president of The Development Group\u003c\/p\u003e \u003cp\u003eInsets: Dispelling the Overhead Myth; Sample Fundraising Plan\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Hiring and Training Development Staff 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Missy Sherburne, cheif partnerships officer at DonorsChoose.org\u003c\/p\u003e \u003cp\u003eInset: Get Your Executive Director to Love Fundraising with Brian Gougherty, director of major gifts at Worldreader\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Engaging Your Board 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Lisa Hoffman, fundraising and board development consultant\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Volunteer Fundraising 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Simon Tam, director of marketing at Oregon Environmental Council\u003c\/p\u003e \u003cp\u003eCase Study: APANO\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: Building Your Toolkit and Tracking Progress 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Prospecting and Donor Research 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Helen Brown, co-author of Prospect Research for Fundraisers: The Essential Handbook and president of the Helen Brown Group\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Donor Databases and CRM 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Suzanne DiBianca, president and co-founder of Salesforce.com Foundation, and Peggy Duvette, director of social impact at NetSuite\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Stever MacLaughlin, director of analytics at Blackbaud\u003c\/p\u003e \u003cp\u003eInset: Outputs Versus Outcomes\u003c\/p\u003e \u003cp\u003eCase Study: charity: water with Kaitlyn Jankowski, supporter experience manager at charity: water\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: Individual Donors 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Grassroots Fundraising: Building Your Donor Pyramid 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kim Klein, author of Fundraising for Social Change and principal of Klein \u0026amp; Roth Consulting\u003c\/p\u003e \u003cp\u003eInset: Don’t Be Afraid to Dream Big\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kay Sprinkel Grace, author of Beyond Fundraising and fundraising consultant\u003c\/p\u003e \u003cp\u003eInset: Tracking Major Donors in Databases\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Direct Mail: The Ins and Outs 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Mal Warwick, author of Revolution in the Mailbox and founder and chairman of Mal Warwick | Donordigital\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Year-End, Annual Appeals, and Membership Campaigns 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Farra Trompeter, vice president at Big Duck and vice chair of the board at NTEN\u003c\/p\u003e \u003cp\u003eInset: Sample Year-End Campaign Calendar\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Event-Based Fundraising 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing director of communications, events, and development at Tipping Point Community\u003c\/p\u003e \u003cp\u003eInset: Van Jones’ Live Ask Recipe with Van Jones, CNN correspondent and president and co-founder of Dream Corps\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Runs, Walks, and Rides: Community-Based Fundraising 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Jeff Shuck, founder and CEO of Plenty\u003c\/p\u003e \u003cp\u003eCase Study: Kyra Millich, volunteer fundraiser\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Alia McKee, principal of Sea Change Strategies, and Derrick Feldmann, president and founder of Achieve\u003c\/p\u003e \u003cp\u003eInset: The Generations: What Fundraisers Need to Know\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: Online Fundraising 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Maximizing Website Donations 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Caryn Stein, vice president of communications and content at Network for Good, and editor of The Nonprofit Marketing blog\u003c\/p\u003e \u003cp\u003eCase Study: Mercy House, by CommitChange\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Fundraising with Email 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good\u003c\/p\u003e \u003cp\u003eCause and president of NonprofitMarketingGuide.com\u003c\/p\u003e \u003cp\u003eInset: Email Cheat Sheet, by CommitChange\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Social Media and Crowdfunding for Your Cause 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Beth Kanter, author of The Networked Nonprofit and blogger, and John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie\u003c\/p\u003e \u003cp\u003eInset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice Bucket Challenge with Lance Slaughter, chief chapter relations and development officer at the ALS Association\u003c\/p\u003e \u003cp\u003eAppendix\u003c\/p\u003e \u003cp\u003ePractical Tips for Key Social Media Platforms 189\u003c\/p\u003e \u003cp\u003eCrowdfunding Case Study: RE-volv, with Andreas Karelas, founder and executive director at REV-volv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Mobile Fundraising 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Heather Mansfield, author of Mobile for Good: A How-To Fundraising Guide for Nonprofits and principal blogger at Nonprofit\u003c\/p\u003e \u003cp\u003eTech for Good, and Tanya Urschel, nonprofit vertical manager at PayPal\u003c\/p\u003e \u003cp\u003eInsets: Planning for Success: Th e Mobile Matrix™ by Sparrow: Mobile for All; Text-to-Give\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5: Foundations 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Research, Getting in the Door, and Securing an Invitation to Apply 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Tori O’Neal McElrath, author of Winning Grants Step by Step and founder of O’Neal Consulting Services, and Leeanne G-Bowley, manager of capacity and leadership development at Foundation Center and artistic and executive director at In-Sight Dance Company\u003c\/p\u003e \u003cp\u003eInsets: The Diff erent Kinds of Foundations; Types of Grants\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Government Grants 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Joshua Sheridan Fouts, executive director at Bioneers\u003c\/p\u003e \u003cp\u003eInset: Where to Find Government Grants\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Writing a Winning LOI and Proposal 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Susan Fox, co-author of Grant Proposal Makeover: Transform Your Request From No to Yes and fundraising consultant, and Jane C. Geever, author of Th e Foundation Center’s Guide to Proposal Writing and founder of J.C. Geever\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Tracking Progress and Reporting Back 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Beverly Browning, author of Grant Writing for Dummies and vice president of grant writing services at eCivis\u003c\/p\u003e \u003cp\u003eInset: Logic Models\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 6: Corporate Support 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 Sponsorships 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Maureen Carlson, president of GoodScout\u003c\/p\u003e \u003cp\u003eInset: Sponsorship Proposal Template\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Cause Marketing Partnerships 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: David Hessekiel, co-author of Good Works and president of Cause Marketing Forum, and Joe Waters, author of Cause Marketing for Dummies and founder of Selfish Giving\u003c\/p\u003e \u003cp\u003eInset: Cause Marketing Proposal Tips\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 In-Kind Fundraising and Media Sponsorship 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Gayle Samuelson Carpentier, chief business development officer at TechSoup Global\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 7: Unlocking Social Enterprise 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 Earned Income Strategies 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuest Contributor: Rick Aubry, professor of social enterprise at Tulane University and founder of Rubicon Programs Social Enterprise Case Study: Grow Dat\u003c\/p\u003e \u003cp\u003eAfterword: Finding Your Path 287\u003c\/p\u003e \u003cp\u003ePremal Shah, president and co-founder of Kiva.org\u003c\/p\u003e \u003cp\u003eClosing Thoughts 291\u003c\/p\u003e \u003cp\u003eBook Partners 295\u003c\/p\u003e \u003cp\u003eAbout the Authors 317\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406985601367,"sku":"9781119100461","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/nonprofit-fundraising-101-9781119100461","provider":"Book Curl","version":"1.0","type":"link"}