{"product_id":"nonprofit-essentials-major-gifts-the-afpwiley-fund-development-series-164-9780471738374","title":"Nonprofit Essentials Major Gifts The AFPWiley","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us.\" (\u003ci\u003eCharityChannel.com\u003c\/i\u003e, 9\/8\/08)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003cp\u003e1 Introduction to Major Gifts.\u003c\/p\u003e \u003cp\u003e2 Building a Major Gifts Program.\u003c\/p\u003e \u003cp\u003e3 Board Leadership.\u003c\/p\u003e \u003cp\u003e4 Making the Case for a Major Gift.\u003c\/p\u003e \u003cp\u003e5 Cultivation of Major Gift Prospects.\u003c\/p\u003e \u003cp\u003e6 Soliciting Major Gifts.\u003c\/p\u003e \u003cp\u003e7 Motivating Donors: Recognition and Stewardship.\u003c\/p\u003e \u003cp\u003e8 Special Opportunities in Major Gifts.\u003c\/p\u003e \u003cp\u003eAppendix.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402664911191,"sku":"9780471738374","price":42.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471738374.jpg?v=1730481164","url":"https:\/\/bookcurl.com\/products\/nonprofit-essentials-major-gifts-the-afpwiley-fund-development-series-164-9780471738374","provider":"Book Curl","version":"1.0","type":"link"}