{"product_id":"non-visitor-research-audience-development-for-arts-organisations-9783658351809","title":"Non-Visitor Research: Audience Development for Arts Organisations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAlthough many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is a translation of the original German 1st edition \u003ci\u003eNicht-Besucherforschung \u003c\/i\u003eby Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eVisitor and nonvisitor.- Methodology of (non)visitor research.- (Non)visitors quantitatively.- Nonvisitors in conversation.\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53198242251095,"sku":"9783658351809","price":85.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/non-visitor-research-audience-development-for-arts-organisations-9783658351809","provider":"Book Curl","version":"1.0","type":"link"}