{"product_id":"nollywood-stars-9780253015754","title":"Nollywood Stars","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular seriesHit the Floorto Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThere is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media.\u003c\/p\u003e * African Studies Review *\u003cbr\u003e\u003cp\u003eNollywood Stars is a revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria, and to a film culture that is significantly different from that of Hollywood . . . This is an important work. Essential.\u003c\/p\u003e * Choice *\u003cbr\u003e\u003cp\u003eNoah Tsika's \u003cem\u003eNollywood Stars\u003c\/em\u003e is a pioneering book that makes a significant contribution to the growing body of scholarship on African screen media and the critical emergent field of Nollywood studies.\u003c\/p\u003e * Velvet Light Trap *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface and Acknowledgments\u003cbr\u003eA Note on Orthography and Taxonomy\u003cbr\u003eIntroduction: Global Stars in Nigeria's Postindependence Firmament: From Ossie Davis to \u003ci\u003eDoctor Bello\u003c\/i\u003e\u003cbr\u003e1. From Yorùbá to YouTube: Studying Nollywood's Star System\u003cbr\u003e2. Glittering Video: Format, Fashion, and the Materiality of Nollywood Stardom\u003cbr\u003e3. A Mobile Glow: Nollywood Stardom and Corporate Globalism\u003cbr\u003e4. When Stars Collide: \u003ci\u003eLady Gaga\u003c\/i\u003e and the Pirating of a Globalized Persona\u003cbr\u003e5. Nollywood's Progeny: Stardom and the Politics of Youth Empowerment\u003cbr\u003e6. Professionalizing Childhood: Nollywood and the New Youth Transnationalism\u003cbr\u003eAfterword: Honoring Nollywood Stars\u003cbr\u003eFilmography\u003cbr\u003eNotes\u003cbr\u003eBibliography\u003cbr\u003eIndex\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":49400545280343,"sku":"9780253015754","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780253015754.jpg?v=1730470946","url":"https:\/\/bookcurl.com\/products\/nollywood-stars-9780253015754","provider":"Book Curl","version":"1.0","type":"link"}