{"product_id":"no-forms-no-spam-no-cold-calls-9781119982876","title":"No Forms. No Spam. No Cold Calls.","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword v\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eChapter A New Era of Sales and Marketing 15\u003c\/p\u003e \u003cp\u003eChapter 2 It’s Time for CMOs to Play Offense 27\u003c\/p\u003e \u003cp\u003eChapter 3 Building the Customer-First Tech Stack 57\u003c\/p\u003e \u003cp\u003eChapter 4 Our Bold New Vision in Action 97\u003c\/p\u003e \u003cp\u003eChapter 5 The Modern Sales Organization 137\u003c\/p\u003e \u003cp\u003eChapter 6 Are You Ready to Break Through? 183\u003c\/p\u003e \u003cp\u003eAfterword 243\u003c\/p\u003e \u003cp\u003eAbout the Author 256\u003c\/p\u003e \u003cp\u003eIndex 257\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407198986583,"sku":"9781119982876","price":22.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119982876.jpg?v=1730498536","url":"https:\/\/bookcurl.com\/products\/no-forms-no-spam-no-cold-calls-9781119982876","provider":"Book Curl","version":"1.0","type":"link"}