{"product_id":"no-b-s-price-strategy-the-ultimate-no-holds-barred-kick-butt-take-no-prisoners-guide-to-profits-power-and-prosperity-9781599184005","title":"No B.S. Price Strategy: The Ultimate No Holds","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFREE -- Insider’s Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTake CONTROL of your PROFITS\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.\u003c\/p\u003e\u003cp\u003eKennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.\u003c\/p\u003e\u003cp\u003eReveals:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 9 ultimate price and fee failures\u003c\/li\u003e\n\u003cli\u003eThe trick behind discounting without devaluing\u003c\/li\u003e\n\u003cli\u003eThe 5 price-related propositions to be concerned with\u003c\/li\u003e\n\u003cli\u003eThe million-dollar secret behind “FREE”\u003c\/li\u003e\n\u003cli\u003eHow to win price wars with competitors\u003c\/li\u003e\n\u003cli\u003eWhy price cutting isn’t the cure for the recession and what is\u003c\/li\u003e\n\u003cli\u003eAnd More\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in \u003ci\u003eNo B.S. Price Strategies\u003c\/i\u003e made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable.\"\u003cbr\u003e \u003cb\u003e—Robin Strickland, Co-Founder, BigLittleFudge.com\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eINTRODUCTION\u003c\/b\u003e; About the Authors; About the Guest Contributors; \u003cb\u003eCH 1:\u003c\/b\u003e Price And Fee Failures by Dan Kennedy; \u003cb\u003eCH2:\u003c\/b\u003e  Discounting Without Damage by Jason Marrs; \u003cb\u003eCH3:\u003c\/b\u003e  If And When You Discount, Get Quid Pro Quo by Dan Kennedy; \u003cb\u003eCH 4:\u003c\/b\u003e  The Nasty Cancer of FREE by Dan Kennedy; \u003cb\u003eCH 5:\u003c\/b\u003e How to Compete with Free by Jason Marrs; \u003cb\u003eCH 6:\u003c\/b\u003e When FREE Is A Business, Not Just A Price Strategy by Darin Spindler \u003cb\u003eCH 7:\u003c\/b\u003e  Antidotes to Commodity Thinking by Jason Marrs; \u003cb\u003eCH 8:\u003c\/b\u003e  The Power of Preeminence As Price Strategy by Dr. Barry Lycka; \u003cb\u003eCH 9:\u003c\/b\u003e B2B Price Wars \u0026amp; The Way of the Warriors Who Win by Dan Kennedy; \u003cb\u003eCH 10:\u003c\/b\u003e Breaking Free of The Price-Product Link by Dan Kennedy; \u003cb\u003eCH 11:\u003c\/b\u003e  The Power of Pre-Determination by Dan Kennedy;\u003cb\u003eCH 12:\u003c\/b\u003e The Secret to Price Elasticity by Dean Killingbeck; \u003cb\u003eCH 13:\u003c\/b\u003e The Making of Propositions by Dan Kennedy; \u003cb\u003eCH 14:\u003c\/b\u003e The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy;\u003cb\u003eCHAPTER 15:\u003c\/b\u003e How The 'Company You Keep' Can Impact Price by Dan Kennedy; \u003cb\u003eCH 16:\u003c\/b\u003e The Deadly Trap of Bad Economics by Dan Kennedy; \u003cb\u003eCH 17:\u003c\/b\u003e How Do You Set Your Prices? by Jason Marrs; \u003cb\u003eCH 18:\u003c\/b\u003e Why Not Charge People To Buy From You? by Dan Kennedy; \u003cb\u003eCH 19:\u003c\/b\u003e  When Is Abusive Pricing Smart? by Dan Kennedy; \u003cb\u003eCH 20:\u003c\/b\u003e  Beware of Staff Sabotage of Price Strategy by Jason Marrs; \u003cb\u003eCH 21:\u003c\/b\u003e A Jury of Four But Only One Decides Fate by Dan Kennedy; \u003cb\u003eCH 22:\u003c\/b\u003e  Price in Recessions by Dan Kennedy; SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools;RESOURCES","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":51020101255511,"sku":"9781599184005","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781599184005.jpg?v=1750782410","url":"https:\/\/bookcurl.com\/products\/no-b-s-price-strategy-the-ultimate-no-holds-barred-kick-butt-take-no-prisoners-guide-to-profits-power-and-prosperity-9781599184005","provider":"Book Curl","version":"1.0","type":"link"}