{"product_id":"no-b-s-guide-to-brand-building-by-direct-response-the-ultimate-no-holds-barred-plan-to-creating-and-profiting-from-a-powerful-brand-without-buying-it-9781599185330","title":"No B.S. Guide to Brand-Building by Direct","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMillionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.  Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":51020101288279,"sku":"9781599185330","price":14.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781599185330.jpg?v=1750782414","url":"https:\/\/bookcurl.com\/products\/no-b-s-guide-to-brand-building-by-direct-response-the-ultimate-no-holds-barred-plan-to-creating-and-profiting-from-a-powerful-brand-without-buying-it-9781599185330","provider":"Book Curl","version":"1.0","type":"link"}