{"product_id":"next-generation-demand-management-9781119186632","title":"Next Generation Demand Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA practical framework for revenue-boosting supply chain management    Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Current State 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Demand Management Matters More Than Ever 4\u003c\/p\u003e \u003cp\u003eCurrent Challenges and Opportunities 14\u003c\/p\u003e \u003cp\u003ePrimary Obstacles to Achieving Demand Management Planning Goals 21\u003c\/p\u003e \u003cp\u003eWhy Do Companies Continue to Dismiss the Value of Demand Management? 23\u003c\/p\u003e \u003cp\u003eSummary 28\u003c\/p\u003e \u003cp\u003eKey Learnings 29\u003c\/p\u003e \u003cp\u003eNotes 30\u003c\/p\u003e \u003cp\u003eFurther Reading 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Journey 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting the Supply Chain Journey 32\u003c\/p\u003e \u003cp\u003eIntroducing Sales \u0026amp; Operations Planning (S\u0026amp;OP) into the Supply Chain Journey 34\u003c\/p\u003e \u003cp\u003eSales \u0026amp; Operations Planning Connection 34\u003c\/p\u003e \u003cp\u003eTransitioning to a Demand-Driven Supply Chain 40\u003c\/p\u003e \u003cp\u003eThe Digitalization of the Supply Chain 46\u003c\/p\u003e \u003cp\u003eLeveraging New Scalable Technology 51\u003c\/p\u003e \u003cp\u003eBenefits 52\u003c\/p\u003e \u003cp\u003eSummary 53\u003c\/p\u003e \u003cp\u003eKey Learnings 54\u003c\/p\u003e \u003cp\u003eNotes 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Data 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Big Data? 60\u003c\/p\u003e \u003cp\u003eWhy Is Downstream Data Important? 68\u003c\/p\u003e \u003cp\u003eDemand Management Data Challenges 71\u003c\/p\u003e \u003cp\u003eCPG Company Case Study 75\u003c\/p\u003e \u003cp\u003eDoes Demand History Really Need to Be Cleansed? 78\u003c\/p\u003e \u003cp\u003eHow Much Data Should Be Used? 81\u003c\/p\u003e \u003cp\u003eDemand-Signal Repositories 82\u003c\/p\u003e \u003cp\u003eWhat Is Demand Signal Analytics? 86\u003c\/p\u003e \u003cp\u003eDemand Signal Analytics Key Benefits 87\u003c\/p\u003e \u003cp\u003eSummary 89\u003c\/p\u003e \u003cp\u003eKey Learnings 91\u003c\/p\u003e \u003cp\u003eNotes 92\u003c\/p\u003e \u003cp\u003eFurther Reading 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Process 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCenters of Forecasting Excellence 97\u003c\/p\u003e \u003cp\u003eDemand Management Champion 99\u003c\/p\u003e \u003cp\u003eDemand-Driven Planning 100\u003c\/p\u003e \u003cp\u003eWhat Is Demand Sensing and Shaping? 100\u003c\/p\u003e \u003cp\u003eA New Paradigm Shift 113\u003c\/p\u003e \u003cp\u003eLarge-Scale Automatic Hierarchical Forecasting 115\u003c\/p\u003e \u003cp\u003eTransactional Data 116\u003c\/p\u003e \u003cp\u003eTime Series Data 117\u003c\/p\u003e \u003cp\u003eForecasting Models 117\u003c\/p\u003e \u003cp\u003eSkill Requirements 120\u003c\/p\u003e \u003cp\u003eSummary 121\u003c\/p\u003e \u003cp\u003eKey Learnings 123\u003c\/p\u003e \u003cp\u003eFurther Reading 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Performance Metrics 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy MAPE Is Not Always the Best Metric 128\u003c\/p\u003e \u003cp\u003eWhy In-Sample\/Out-of-Sample Measurement Is So Important 131\u003c\/p\u003e \u003cp\u003eForecastability 135\u003c\/p\u003e \u003cp\u003eForecast Value Added 137\u003c\/p\u003e \u003cp\u003eHo: Your Forecasting Process Has No Effect 138\u003c\/p\u003e \u003cp\u003eSummary 144\u003c\/p\u003e \u003cp\u003eKey Learnings 145\u003c\/p\u003e \u003cp\u003eNotes 146\u003c\/p\u003e \u003cp\u003eFurther Reading 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Analytics 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderlying Fundaments of Statistical Models 148\u003c\/p\u003e \u003cp\u003eHow Predictable Is the Future? 153\u003c\/p\u003e \u003cp\u003eImportance of Segmentation of Your Products 157\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling 167\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling Using Multi-Tiered Causal Analysis 168\u003c\/p\u003e \u003cp\u003eConsumption-Based Modeling Case Study 170\u003c\/p\u003e \u003cp\u003eSummary 179\u003c\/p\u003e \u003cp\u003eKey Learnings 180\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eFurther Reading 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Demand Planning Brief 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemand Planning Brief 186\u003c\/p\u003e \u003cp\u003eOverview 187\u003c\/p\u003e \u003cp\u003eBackground 188\u003c\/p\u003e \u003cp\u003eRecommended Forecast Methodology 188\u003c\/p\u003e \u003cp\u003eModel Hierarchy 190\u003c\/p\u003e \u003cp\u003eModel Selection Criteria 190\u003c\/p\u003e \u003cp\u003eSupporting Information 192\u003c\/p\u003e \u003cp\u003eAnalytic Snapshot 194\u003c\/p\u003e \u003cp\u003eModel Selection and Interpretation 199\u003c\/p\u003e \u003cp\u003eScenario Analysis 205\u003c\/p\u003e \u003cp\u003eSummary 212\u003c\/p\u003e \u003cp\u003eKey Learnings 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Strategic Roadmap 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCurrent State versus Future State 216\u003c\/p\u003e \u003cp\u003eCurrent State 223\u003c\/p\u003e \u003cp\u003eFuture State 226\u003c\/p\u003e \u003cp\u003eGaps and Interdependencies 237\u003c\/p\u003e \u003cp\u003eStrategic Roadmap 245\u003c\/p\u003e \u003cp\u003eSummary 252\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407005524311,"sku":"9781119186632","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119186632.jpg?v=1730497858","url":"https:\/\/bookcurl.com\/products\/next-generation-demand-management-9781119186632","provider":"Book Curl","version":"1.0","type":"link"}