{"product_id":"newsletter-design-9780471285922","title":"Newsletter Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eNewsletter Design A Step-by-Step Guide to Creative PublicationsMake it dramatic. Make it readable. Make it believable. Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You''ll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide:\u003cbr\u003e * Planning visual content\u003cbr\u003e * Fast-paced journalistic writing\u003cbr\u003e * Forceful page layout\u003cbr\u003e * Eye-catching graphics\u003cbr\u003e * Strong, clear typography\u003cbr\u003e * Powerful photojournalism\u003cbr\u003e * Cost-wise production\u003cbr\u003e From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePlanning a Newsletter.\u003cbr\u003e \u003cbr\u003e Image and Identity.\u003cbr\u003e \u003cbr\u003e The Act of Editing.\u003cbr\u003e \u003cbr\u003e Writing to be Read.\u003cbr\u003e \u003cbr\u003e Type and the Printed Word.\u003cbr\u003e \u003cbr\u003e Layout on a Simple Track.\u003cbr\u003e \u003cbr\u003e The Power of Pictures.\u003cbr\u003e \u003cbr\u003e Information Graphics.\u003cbr\u003e \u003cbr\u003e Production and Printing.\u003cbr\u003e \u003cbr\u003e Designs for Study.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402551533911,"sku":"9780471285922","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471285922.jpg?v=1730480732","url":"https:\/\/bookcurl.com\/products\/newsletter-design-9780471285922","provider":"Book Curl","version":"1.0","type":"link"}