{"product_id":"new-product-development-for-dummies-for-dummies-s-9780470117705","title":"New Product Development For Dummies For Dummies S","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xxi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Basics of New Product Development 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: It Takes a Company 11\u003c\/p\u003e \u003cp\u003eChapter 2: What Are You Developing, and Why? 23\u003c\/p\u003e \u003cp\u003eChapter 3: Defining Your Product Strategy 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Charting the Ocean of Opportunity for New Products 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: What Do Your Customers Really Want? 61\u003c\/p\u003e \u003cp\u003eChapter 5: Turning Your Company into an Idea Factory 89\u003c\/p\u003e \u003cp\u003eChapter 6: Picking Winners and Losing Losers 115\u003c\/p\u003e \u003cp\u003eChapter 7: Making the Most of Technology 127\u003c\/p\u003e \u003cp\u003eChapter 8: Focusing Your NPD Efforts 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Navigating the River of Product Development 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: One Foot in Front of the Other: The Product Development Process 167\u003c\/p\u003e \u003cp\u003eChapter 10: Organizing the NPD Troops 191\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Your Corporation’s NPD Resources 211\u003c\/p\u003e \u003cp\u003eChapter 12: Using Reviews to Keep Projects on Track 233\u003c\/p\u003e \u003cp\u003eChapter 13: Launching Products for Market Success 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: New Challenges in Product Development 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Developing Products in the Digital Age 273\u003c\/p\u003e \u003cp\u003eChapter 15: Product Development Goes Global 287\u003c\/p\u003e \u003cp\u003eChapter 16: Choose Your Partner! Partners in Product Development 303\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 317\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Ideas on Ways to Test Your New Products 319\u003c\/p\u003e \u003cp\u003eChapter 18: Ten (Or More) Ways to Track Your Innovation Efforts 329\u003c\/p\u003e \u003cp\u003eAppendix: Business Case Outline 339\u003c\/p\u003e \u003cp\u003eIndex 341\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402288701783,"sku":"9780470117705","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470117705.jpg?v=1730479959","url":"https:\/\/bookcurl.com\/products\/new-product-development-for-dummies-for-dummies-s-9780470117705","provider":"Book Curl","version":"1.0","type":"link"}