{"product_id":"new-economy-emotion-9780470841358","title":"New Economy Emotion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDespite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet''s tremendous power for personal interaction in a powerful ongoing loop.\u003cbr\u003e \u003cbr\u003e Other titles in the New Economy Excellence series include:\u003cbr\u003e \u003cbr\u003e New Economy Edge: Strategies and Techniques for Boosting Online Profitability\u003cbr\u003e Jeremy Kourdi - 0471498440\u003cbr\u003e New Economy Energy: Unleashing Knowledge for Competitive Advantage\u003cbr\u003e Sultan Kermally - 0471499633\u003cbr\u003e New Economy Expression: Redefining Marketing in the Multi-Channel Age\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.\u003cbr\u003e \u003cbr\u003e Marketing and the Internet.\u003cbr\u003e \u003cbr\u003e Relationship Marketing on the Web.\u003cbr\u003e \u003cbr\u003e The Personalised Web Site.\u003cbr\u003e \u003cbr\u003e E-mail Marketing.\u003cbr\u003e \u003cbr\u003e Campaign Management.\u003cbr\u003e \u003cbr\u003e Closing the Loop.\u003cbr\u003e \u003cbr\u003e Dealing with Real People.\u003cbr\u003e \u003cbr\u003e Getting it Done.\u003cbr\u003e \u003cbr\u003e Creating More Customer Value.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515419189591,"sku":"9780470841358","price":36.09,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/new-economy-emotion-9780470841358","provider":"Book Curl","version":"1.0","type":"link"}