{"product_id":"never-get-a-real-job-9780470643860","title":"Never Get a Real Job","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eYoung serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eNever Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke\u003c\/i\u003e, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fivesor their quest to attain them.\u003cbr\u003e \u003cbr\u003e Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.\u003cbr\u003e \u003cbr\u003e The proven, no-b.s. methodology prese\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eForeword \u003ci\u003eMichael Simmons\u003c\/i\u003e xvii\u003c\/p\u003e \u003cp\u003eIntroduction: Never Get a “Real” Job 1\u003c\/p\u003e \u003cp\u003eWho Needs the 9-to-5? 4\u003c\/p\u003e \u003cp\u003eI Know You 6\u003c\/p\u003e \u003cp\u003eWhat You Can Expect to Get from This Book 7\u003c\/p\u003e \u003cp\u003eAll Aboard the Death to the “Real” Job Express! 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One The Breakdown 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Everyone Poops. Yours Isn’t Special 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollege: The Drunken Road to Easy Street 16\u003c\/p\u003e \u003cp\u003eDude, Where’s My Dream Job? 17\u003c\/p\u003e \u003cp\u003eWelcome to Your “Real” Job, Mr. Janitor 18\u003c\/p\u003e \u003cp\u003eThe Broken Promise 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 No One Cares About You—Unless You \u003ci\u003eMake \u003c\/i\u003eThem Care 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou are Not Special 32\u003c\/p\u003e \u003cp\u003eClaiming to Be a Winner Does Not Make You One 33\u003c\/p\u003e \u003cp\u003eYou’re Brilliant . . . So What? 34\u003c\/p\u003e \u003cp\u003eLifestyles of the Poor and Vain 34\u003c\/p\u003e \u003cp\u003eShut Up, Pinocchio 35\u003c\/p\u003e \u003cp\u003ePut It on My Tab 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Darwin + Murphy = Reality 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Business is Not the Exception to Any Rule 42\u003c\/p\u003e \u003cp\u003eThe Worst-Case Scenario is the Only Scenario 48\u003c\/p\u003e \u003cp\u003eNo One Will Invest in Your Idea 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Building a Foundation 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Get Off Your Ass and Start Up! 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet Real with Your Finances 60\u003c\/p\u003e \u003cp\u003eThose Who Reinvent the Wheel are Doomed to Be Run Over by It 65\u003c\/p\u003e \u003cp\u003eWhat Do You Know, Anyway? 68\u003c\/p\u003e \u003cp\u003eKeep It Simple, Stupid 71\u003c\/p\u003e \u003cp\u003eThe Bottomless Money Pit 74\u003c\/p\u003e \u003cp\u003eCan Your SWOT Team Do CPR? 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Business Plans Suck 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToss the Old-School Business Plan 84\u003c\/p\u003e \u003cp\u003eThe One-Paragraph Start-Up Plan 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 To Partner or Not to Partner 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Worst Partners for Your Start-Up 102\u003c\/p\u003e \u003cp\u003eDon’t Consider Letting Worthless Flaky People Try Out 105\u003c\/p\u003e \u003cp\u003eNever Jump Right In: The Water’s Not Fine 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three From the Ground Up 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Act Like a Start-Up, Stupid 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurviving a “Real” Day in the Life 117\u003c\/p\u003e \u003cp\u003eGet Your Head in the Game, Chump 123\u003c\/p\u003e \u003cp\u003eDesign Your Entrepreneurial Life 128\u003c\/p\u003e \u003cp\u003e“Mind” Your Business 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFake It ’Til You Make It 147\u003c\/p\u003e \u003cp\u003eThe Only Team Your Money Can Buy 155\u003c\/p\u003e \u003cp\u003eDo What Makes Cents 164\u003c\/p\u003e \u003cp\u003eCash Flow or Die! 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Those Phones Won’t Ring Themselves: The 15 Principles of a Power Seller 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCome Out! Come Out! Wherever You Are! 175\u003c\/p\u003e \u003cp\u003eSell Like There’s No Tomorrow—Or There Won’t Be 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Facebook Isn’t a Marketing Strategy 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMessage before Platform 205\u003c\/p\u003e \u003cp\u003eThink Guerrilla, Not Godzilla 220\u003c\/p\u003e \u003cp\u003eConclusion 237\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864635158871,"sku":"9780470643860","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470643860.jpg?v=1722272829","url":"https:\/\/bookcurl.com\/products\/never-get-a-real-job-9780470643860","provider":"Book Curl","version":"1.0","type":"link"}