{"product_id":"never-by-chance-9780470561997","title":"Never by Chance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for Never By Chance\u003c\/b\u003e  \u003cp\u003eJoe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with seminal insights from both a consulting and CEO perspective, \u003ci\u003eNever by Chance\u003c\/i\u003e lays out a plan for aligning people and strategy to dramatically improve market share and ROI. If you''re going to read one business book this year, this is it!\u003cbr\u003e Kevin J. Clancy, PhD, Chairman, Copernicus Marketing Consulting\u003c\/p\u003e \u003cp\u003eNever by Chance is a real-world, pragmatic guide to authentic alignment, vision, and strategy. If you want to create enduring value for your customers that drives shareholder value, then read this book. A great read that lays out a foundational approach to aligning people, resources, and strategy.\u003cbr\u003e Kevin Cashman, Senior Partner, Korn\/Ferry Leadership \u0026amp; Talent Consulting; bestselling author of Leadership from the Ins\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003c\/p\u003e\u003cp\u003eChapter 1 Vision: Begin With The End In Mind.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Western Water Works Supply Company\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eChapter 2 Culture As A Competitive Advantage.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Kowalski's Market\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eChapter 3 Relevance- Making Your Company Matter.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Apple Stores.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Customer Experience—It \u003ci\u003eIs\u003c\/i\u003e Your Brand.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCase Study: Pinnacle Financial Partners.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSpecial Report: Events As Strategy.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 The Intentional Leadership Mindset.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402364854615,"sku":"9780470561997","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470561997.jpg?v=1730480182","url":"https:\/\/bookcurl.com\/products\/never-by-chance-9780470561997","provider":"Book Curl","version":"1.0","type":"link"}