{"product_id":"neuromarketing-in-business-identifying-implicit-purchase-drivers-and-leveraging-them-for-sales-9783658351847","title":"Neuromarketing in Business: Identifying Implicit","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51044723327319,"sku":"9783658351847","price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658351847.jpg?v=1750962533","url":"https:\/\/bookcurl.com\/products\/neuromarketing-in-business-identifying-implicit-purchase-drivers-and-leveraging-them-for-sales-9783658351847","provider":"Book Curl","version":"1.0","type":"link"}