{"product_id":"network-radio-ratings-19321953-9780786445585","title":"Network Radio Ratings 19321953","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e   Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting''s most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had.\u003c\/p\u003e\u003cp\u003e   Introductory sections chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings systems and their evolution. Twenty-one substantial sections follow, each covering a specific year of radio''s golden age, with industry statistics, daily program ratings and a chart of the year''s 50 top programs. A summary lists the era''s most successful programs within the five major formats. Three appendices and a full index conclude the work.\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":51038027776343,"sku":"9780786445585","price":34.19,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/network-radio-ratings-19321953-9780786445585","provider":"Book Curl","version":"1.0","type":"link"}