{"product_id":"neoliberalizing-diversity-in-liberal-arts-college-life-9781800731769","title":"Neoliberalizing Diversity in Liberal Arts College","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tAs neoliberalism has expanded from corporations to higher education, the notion of “diversity” is increasingly seen as the contribution of individuals to an organization. By focusing on one liberal arts college, author Bonnie Urciuoli shows how schools market themselves as “diverse” communities to which all members contribute. She explores how students of color are recruited, how their lives are institutionally organized, and how they provide the faces, numbers, and stories that represent schools as diverse. In doing so, she finds that unlike students’ routine experiences of racism or other social differences, neoliberal diversity is mainly about improving schools’ images.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\u003cem\u003e“Urciuoli, a leading scholar in linguistic anthropology, quite brilliantly deploys linguistic anthropological theory to reveal how “diversity” is produced in college branding processes. The analysis brings to light quite vividly and powerfully exactly what this branding effectively masks, namely the deep disjuncture between the “diversity” imagined in promotional images of campus life and the everyday lived experiences of racialization among black and brown students and faculty in these institutions.”\u003c\/em\u003e \u003cstrong\u003e• Kathleen Hall\u003c\/strong\u003e, University of Pennsylvania\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tPreface\u003cbr\u003e \tAcknowledgments\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eIntroduction:\u003c\/strong\u003e Diversity, Markedness, and the Liberal Arts College\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 1.\u003c\/strong\u003e What is Liberal Arts Education ‘For’?\u003cbr\u003e \t\u003cstrong\u003eChapter 2.\u003c\/strong\u003e Marketing and Admissions: Regimenting the Imagery of Markedness\u003cbr\u003e \t\u003cstrong\u003eChapter 3.\u003c\/strong\u003e The Administrative Structures of Student Life\u003cbr\u003e \t\u003cstrong\u003eChapter 4.\u003c\/strong\u003e Turning Markedness into Culture\u003cbr\u003e \t\u003cstrong\u003eChapter 5.\u003c\/strong\u003e Students Just Wanna Have Fun\u003cbr\u003e \t\u003cstrong\u003eChapter 6.\u003c\/strong\u003e Where is the Faculty in All This?\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \tReferences\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51138378203479,"sku":"9781800731769","price":96.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781800731769.jpg?v=1751919164","url":"https:\/\/bookcurl.com\/products\/neoliberalizing-diversity-in-liberal-arts-college-life-9781800731769","provider":"Book Curl","version":"1.0","type":"link"}