{"product_id":"navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","title":"Navigating the New Normal: How New \u0026 Small Companies Can Succeed Despite Economic Uncertainty","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/b\u003e\u003cp\u003eNo one will forget the year 2020.\u003c\/p\u003e\u003cp\u003eThe year that a pandemic shut down social, work, and public contact.\u003c\/p\u003e\u003cp\u003eThere are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts.\u003c\/p\u003e\u003cp\u003eThe first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.\u003c\/p\u003e\u003cp\u003eThe second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.'\u003c\/p\u003e\u003cp\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":53189120393559,"sku":"9781637420201","price":23.7,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","provider":"Book Curl","version":"1.0","type":"link"}