{"product_id":"navigating-gendered-terrain-9781439911488","title":"Navigating Gendered Terrain","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFrom the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions.    Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates.     She closes her book by offering a feminist interpretation of women as candi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eDr. Dittmar's manuscript is distinctive in its research focus regarding questions of the gendered nature of contemporary campaigns for elective office. Her focus on the perspectives of campaign practitioners and their implementation of strategies to affect gender issues is singular in its contribution to our knowledge of this domain. --Barbara Burrell\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Figures and Tables\u003cbr\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003e1   Campaigns as Gendered Institutions\u003cbr\u003e2   Consultant Perceptions of Voters’ Gender Stereotypes\u003cbr\u003e3   Consultant Perceptions of Effective Strategies\u003cbr\u003e4   Gender in Context\u003cbr\u003e5   Gender Dynamics in Image and Message Creation\u003cbr\u003e6   Targeting Women Voters and Contrasting Opponents\u003cbr\u003e7   On Her Own Terms: Shifting Gender Dynamics in Campaign Institutions\u003cbr\u003e\u003cbr\u003eAppendix A: Interview List\u003cbr\u003e\u003cbr\u003eAppendix B: Gubernatorial and U.S. Senate Contests Included in Interview Analysis of 2008 and 2010 Elections\u003cbr\u003e\u003cbr\u003eNotes\u003cbr\u003eReferences\u003cbr\u003eIndex","brand":"Temple University Press,U.S.","offers":[{"title":"Default Title","offer_id":52195278815575,"sku":"9781439911488","price":67.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781439911488.jpg?v=1763647014","url":"https:\/\/bookcurl.com\/products\/navigating-gendered-terrain-9781439911488","provider":"Book Curl","version":"1.0","type":"link"}