{"product_id":"navigating-brand-activism-9781032974408","title":"Navigating Brand Activism","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn a world where brands are no longer just selling but also taking a stand, \u003ci\u003eNavigating Brand Activism\u003c\/i\u003e, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.\u003c\/p\u003e\u003cp\u003eThis groundbreaking book delves into the motivations behind this movement, dissects the potential pitfalls, and celebrates the triumphs. Discover how some brands sing the song of brand affinity and social good, while others create a cacophony of confusion and lost profits. Learn how to differentiate between authentic activism and mere marketing ploys, and understand the impact of brand activism on consumers, businesses, and society as a whole. This book is for anyone who wants to understand:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy some purpose-driven brands are winning hearts, minds, and market share\u003c\/li\u003e \u003cli\u003eHow to differentiate your brand in a crowded marketplace through activism\u003c\/li\u003e \u003cli\u003eHow to spot authentic activism from mere marketing ploys\u003c\/li\u003e \u003cli\u003eThe future of brand activism and its potential to create a better world\u003c\/li\u003e \u003cli\u003eThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution\u003c\/li\u003e \u003cli\u003eMost importantly, when and when not to engage in brand activism.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWhether youâre a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51359322505559,"sku":"9781032974408","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032974408.jpg?v=1754124316","url":"https:\/\/bookcurl.com\/products\/navigating-brand-activism-9781032974408","provider":"Book Curl","version":"1.0","type":"link"}