{"product_id":"nation-branding-in-modern-history-9781785339233","title":"Nation Branding in Modern History","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tA recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. \u003cem\u003eNation Branding in Modern History\u003c\/em\u003e takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\u003cem\u003e“Reading this collection feels like one is at a workshop in which by the end of the day (in this case the end of the book) participants had worked together to gain a better understanding of the field and raised a host of new questions and concerns.”\u003c\/em\u003e \u003cstrong\u003e• Journal of Modern History\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cem\u003e“With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail.”\u003c\/em\u003e \u003cstrong\u003e• Eglė Rindzevičiūtė\u003c\/strong\u003e, Kingston University\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tList of Illustrations\u003cbr\u003e \tAcknowledgements\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eIntroduction: \u003c\/strong\u003eBeyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding\u003cbr\u003e \t\u003cem\u003eCarolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003ePART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 1.\u003c\/strong\u003e Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66\u003cbr\u003e \t\u003cem\u003eWilliam B. McAllister\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 2.\u003c\/strong\u003e From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland\u003cbr\u003e \t\u003cem\u003eOliver Kühschelm\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 3.\u003c\/strong\u003e Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period\u003cbr\u003e \t\u003cem\u003eIlaria Scaglia\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 4.\u003c\/strong\u003e High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934-40\u003cbr\u003e \t\u003cem\u003eJohn Gripentrog\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 5.\u003c\/strong\u003e All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69\u003cbr\u003e \t\u003cem\u003eCarolin Viktorin\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 6.\u003c\/strong\u003e The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War\u003cbr\u003e \t\u003cem\u003eMichael L. Krenn\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 7.\u003c\/strong\u003e Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015\u003cbr\u003e \t\u003cem\u003eRosemarijn Hoefte\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 8.\u003c\/strong\u003e A New Brand for Postcommunist Europe\u003cbr\u003e \t\u003cem\u003eBeata Ociepka\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003ePART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 9.\u003c\/strong\u003e Historicizing the Relationship between Nation Branding and Public Diplomacy\u003cbr\u003e \t\u003cem\u003eJustin Hart\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 10.\u003c\/strong\u003e Nation Branding: A Twenty-First Century Tradition\u003cbr\u003e \t\u003cem\u003eMelissa Aronczyk\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 11.\u003c\/strong\u003e The History of Nation Branding and Nation Branding as History\u003cbr\u003e \t\u003cem\u003eMads Mordhorst\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eAnnotated Sources\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003ePreface:\u003c\/strong\u003e The Diversity of Primary Sources and the Concept of Nation Branding\u003c\/p\u003e \u003col\u003e\n\u003cli\u003e \t\tIntroduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935)\u003cbr\u003e \t\t\u003cem\u003eJohn Gripentrog\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e \t\tImages from the 1935-36 International Exhibition of Chinese Art in London\u003cbr\u003e \t\t\u003cem\u003eIlaria Scaglia\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e \t\tA Memorandum on the \u003cem\u003eAdvancing American Art\u003c\/em\u003e Fiasco of 1947\u003cbr\u003e \t\t\u003cem\u003eMichael L. Krenn\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042411774295,"sku":"9781785339233","price":89.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781785339233.jpg?v=1750954066","url":"https:\/\/bookcurl.com\/products\/nation-branding-in-modern-history-9781785339233","provider":"Book Curl","version":"1.0","type":"link"}