{"product_id":"mycelial-mayhem-9780865718142","title":"Mycelial Mayhem","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eA comprehensive and personal tome on the production, business, promotion, and problem solving for the independent mushroom grower. Taylor Lockwood, renowned mushroom expert \u0026amp; photographer \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost supermarket mushrooms are bland and boring; products of an industrial process which typically relies on expensive equipment and harmful pesticides. Many people would like to add more flavorful and diverse fungi to their diets, but lack the knowledge or confidence to gather or grow their own. Do-it-yourself cultivation is a fun, exciting way to incorporate a variety of mushrooms into a sustainable lifestyle.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMycelial Mayhem \u003c\/em\u003eis a straightforward, no-nonsense resource for the aspiring mushroom grower. This practical guide cuts through much of the confusion surrounding methods and techniques, helping the hobbyist or farmer to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSelect regionally appropriate species for the home garden, farm-scale production, or an edible landscape\u003c\/li\u003e\n\u003cli\u003ePractice s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMycelial Mayhem is a comprehensive and personal tome on the production, business, promotion, and problem solving for the independent mushroom grower. Although my interests lean toward \"mushroom art\" more than mushroom production, I am looking forward to having my own copy for its valuable resources. ---Taylor Lockwood This lively, companionable book demystifies mushrooms for those of us seeking clear explanations and checklists combined with infectious enthusiasm and some stunning photos, to nudge us towards starting out cultivating, wild collecting and marketing this diverse class of crops, which can complement our other gardening and farming ventures. ---Pam Dawling, author, Sustainable Market Farming Usually I'm out in the woods looking for wild mushrooms, not cultivating them, but after reading Mycelial Mayhem's approachable primer to this age-old art I'm ready to invite the mysterious and captivating kingdom of fungi right into my own home. -- Langdon Cook, author, The Mushroom Hunters This is the book that I will recommend for all beginning mushroom growers. Whether you want to grow mushrooms just for your own use or are considering them as a business, you will find this is a practical, down to earth, and enjoyable book to read. It covers everything the beginner needs to know including the basics of mushroom biology, how to grow, wild collecting, incorporating mushrooms into your landscape, cooking, and how start a mushroom business. The niche business and supplement income section is excellent and appropriate for someone considering any kind of small-scale agricultural business. ---Jeanine Davis, PhD., Associate Professor and Extension Specialist North Carolina State University, and lead author, Growing and Marketing Ginseng, Goldenseal and Other Woodland Medicinals Mycelial Mayhem draws us into the wild, weird, and wonderful world of the fungal kingdom with irresistible wit and wisdom. Emphasizing culinary glory, responsible foraging, nutritional and health benefits, the role of fungi in healthy ecosystems, and the barely explored possibilities of profitable business, this charming and very well-informed book is both welcome and indispensable for the beginning cultivator or curious cook. ---Peter Bane, author, The Permaculture Handbook\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments \u003cbr\u003eForeword \u003c\/p\u003e\n\u003cp\u003e  Introduction \u003cbr\u003e     Dave's Mycelial Mayhem Journey \u003cbr\u003e     Kristin's Mycelial Mayhem Journey \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e  Section I: Mycelia\u003cbr\u003e  \u003c\/strong\u003e\u003cem\u003e1. Why Mushrooms? \u003c\/em\u003e\u003cbr\u003e      Why Not Mushrooms? \u003cbr\u003e      Mushrooms Are Part of Our Fabric \u003cbr\u003e       Mushrooms for the Future \u003cbr\u003e     On the Mushroom Path \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e  2. Mushroom Basics \u003c\/em\u003e\u003cbr\u003e       Fungi: A Kingdom of Its Own \u003cbr\u003e       Mushroom Structure and Life Cycle \u003cbr\u003e       Relevance of the Life Cycle to Cultivation and Harvest \u003cbr\u003e       Facilitating Growth and Reproduction \u003cbr\u003e       Fungi in Our Ecosystems \u003cbr\u003e       Mushroom Life Cycle and Ecology as Teacher\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection II: The Stem\u003c\/strong\u003e\u003cbr\u003e  \u003cem\u003e3. Growing Mushrooms \u003c\/em\u003e\u003cbr\u003e       The Assessment \u003cbr\u003e       Outdoor Cultivation \u003cbr\u003e       Wine Caps (\u003ci\u003eStropharia rugoso annulata\u003c\/i\u003e) \u003cbr\u003e       Oysters \u003cbr\u003e            Pink Oyster (\u003ci\u003ePleurotus djamor\u003c\/i\u003e) \u003cbr\u003e            Italian Oyster (\u003ci\u003ePleurotus pulmonarius\u003c\/i\u003e) \u003cbr\u003e            Golden Oyster (\u003ci\u003ePleurotus cornucopiae\u003c\/i\u003e) \u003cbr\u003e            King Oyster (\u003ci\u003ePleurotus eryngii\u003c\/i\u003e) \u003cbr\u003e       Nameko (\u003ci\u003ePholiota nameko\u003c\/i\u003e) \u003cbr\u003e       Pioppino or Black Poplar (\u003ci\u003eAgrocybe aegerita\u003c\/i\u003e) \u003cbr\u003e       Lion's Mane or Hericium (\u003ci\u003eHericium erinaceus\u003c\/i\u003e) \u003cbr\u003e       Reishi (\u003ci\u003eGanoderma lucidum\u003c\/i\u003e) \u003cbr\u003e       Maitake \u003cbr\u003e       Black, Yellow, and Grey Morels (\u003ci\u003eMorchella angusticeps,  M. esculenta and M. deliciosa\u003c\/i\u003e) \u003cbr\u003e       Shiitake (\u003ci\u003eLentinula edodes\u003c\/i\u003e) \u003cbr\u003e       Indoor Cultivation: The Mayhem Within\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e4. Wild Collecting and Purveying \u003c\/em\u003e\u003cbr\u003e       Tenets to Follow When Collecting Wild Mushrooms \u003cbr\u003e       Tenets to Follow When Purveying Wild-collected Mushrooms \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e5. Companion Planting and Other Sustainable Methods \u003c\/em\u003e\u003cbr\u003e       Systems Thinking: It's Not Just About the Mushrooms \u003cbr\u003e       What's the Difference? Economics vs. Ecology \u003cbr\u003e       What's the Difference? Sustainability vs. Resilience \u003cbr\u003e       Biomimicry \u003cbr\u003e       Permaculture Principles \u003cbr\u003e       Putting It All Together: Resilient Design \u003cbr\u003e       Applications for Mushroom Growing \u003cbr\u003e       Composting \u003cbr\u003e       Recycling Spent Growing Medium \u003cbr\u003e       Materials and Energy Reduction \u003cbr\u003e       Business Resilience \u003cbr\u003e       Sharing Your Bounty \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection III: The Fruit of Your Labor\u003c\/strong\u003e\u003cbr\u003e  \u003cem\u003e6. Umami of Edible Mushrooms \u003c\/em\u003e\u003cbr\u003e       What Is Umami? \u003cbr\u003e       From Harvest to Feast: Handling Mushrooms for the Best Umami \u003cbr\u003e       Complementary Food Pairings for Umami and Health \u003cbr\u003e       The Taste, Texture and Presentation of Specific Mushrooms \u003cbr\u003e       Culinary Supplements \u003cbr\u003e       Recipes\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e7. Nutritional Benefits of Mushrooms \u003c\/em\u003e\u003cbr\u003e       Nutrition and Medicine \u003cbr\u003e       Nutritional Content of Mushrooms \u003cbr\u003e       The Known Benefits \u003cbr\u003e       The \u003cem\u003eSuper Seven \u003c\/em\u003eMedicinal Mushrooms \u003cbr\u003e       Mushrooms' Major Health Improvement Functions \u003cbr\u003e       How to Maximize Nutritional Content \u003cbr\u003e       Cautions\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e8. Niche Business or Supplemental Income \u003c\/em\u003e\u003cbr\u003e       Mushrooms As a Business? \u003cbr\u003e       Knowing How to Grow \u003cbr\u003e       Formulating Your Idea \u003cbr\u003e       Evaluating Your Market: Conducting a Market Analysis \u003cbr\u003e       Getting Started \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e9. Marketing Mushrooms \u003c\/em\u003e\u003cbr\u003e       Challenges and Opportunities \u003cbr\u003e       Developing Your Story \u003cbr\u003e       Traditional Advertising \u003cbr\u003e       Target Marketing and Understanding Your Unique Market \u003cbr\u003e       Crafting Your Online Presence \u003cbr\u003e     Collaboration \u003cbr\u003e       Face Time \u003cbr\u003e       Developing Your Unique Marketing Strategy \u003cbr\u003e       Evaluating Your Efforts \u003cbr\u003e       Looking Forward and Anticipating Change\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSection IV: Spreading the Spores\u003cbr\u003e  \u003c\/strong\u003e\u003cem\u003e10. Conclusion: Spread Your Spores \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAppendix: Marketing and Communications Materials \u003cbr\u003e  North American Resources by Subject \u003cbr\u003e  References \u003cbr\u003e  Index \u003cbr\u003eAbout the Authors \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":48884844724567,"sku":"9780865718142","price":23.74,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/mycelial-mayhem-9780865718142","provider":"Book Curl","version":"1.0","type":"link"}