{"product_id":"musiccity-american-festivals-and-placemaking-in-austin-nashville-and-newport-9780226305493","title":"MusicCity  American Festivals and Placemaking in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAustin's famed South by Southwest is far more than a festival celebrating indie music. It's also a big networking party that sparks the imagination of hip, creative types and galvanizes countless pilgrimages to the city. Festivals like SXSW are a lot of fun, but for city halls, media corporations, cultural institutions, and community groups, they're also a vital part of a complex growth strategy. In Music\/City, Jonathan R. Wynn immerses us in the world of festivals, giving readers a unique perspective on contemporary urban and cultural life.  Wynn tracks the history of festivals in Newport, Nashville, and Austin, taking readers on-site to consider different festival agendas and styles of organization. It's all here: from the musician looking to build her career to the mayor who wants to exploit a local cultural scene, from a resident's frustration over corporate branding of his city to the music executive hoping to sell records. Music\/City offers a sharp perspective on cities and cultu","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":49399986946391,"sku":"9780226305493","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780226305493.jpg?v=1730469357","url":"https:\/\/bookcurl.com\/products\/musiccity-american-festivals-and-placemaking-in-austin-nashville-and-newport-9780226305493","provider":"Book Curl","version":"1.0","type":"link"}