{"product_id":"museum-membership-innovation-unlocking-ideas-for-audience-engagement-and-sustainable-revenue-9781538114728","title":"Museum Membership Innovation: Unlocking Ideas for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTable of Contents Dedication List of Figures and Tables Foreword Preface Acknowledgements  Part One Chapter One: New Realities Chapter Two: Microtrends and Major Shifts Chapter Three: The Writing on the Wall Chapter Four: Silos, Sacred Cows, and Spaghetti Sauce Part Two Chapter Five: Making the Future Chapter Six: Everything Matters Chapter Seven: Members, Motives, and Mixed Messages Chapter Eight: The Perfect Mix Part Three Chapter Nine: Asking the Right Questions Chapter Ten: Empathy, Emotion, and Experiences Chapter Eleven: A Framework for Innovation Chapter Twelve: Innovation as a Core Competency  Index About the Author","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041125007703,"sku":"9781538114728","price":68.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538114728.jpg?v=1750949036","url":"https:\/\/bookcurl.com\/products\/museum-membership-innovation-unlocking-ideas-for-audience-engagement-and-sustainable-revenue-9781538114728","provider":"Book Curl","version":"1.0","type":"link"}