{"product_id":"museum-branding-9781442263444","title":"Museum Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"As an academic museum professional with a small staff, I understand all too well the need to wear numerous hats. From program administrator to K-12 educator, many of us in the field can also add marketing and web design to a growing list of job responsibilities. Professor Wallace’s publication, Museum Branding: How to Create and Maintain Image, Loyalty, and Support, does a masterful job outlining the nuts and bolts of museum branding. Building and maintaining a positive brand identity in our communities is essential to the success of any museum’s educational mission.\" -- Craig Hadley, Director\/Curator of Exhibitions and University Collections, DePauw University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter 4: Events Chapter 5: Membership and Fundraising Chapter 6: Education Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9: Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby Chapter 15: Store Chapter 16: Café Chapter 17: Publications Chapter 18: Academic Museums  Chapter 19: Databases References\t  Index About the Author","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":51039973933399,"sku":"9781442263444","price":85.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442263444.jpg?v=1750945404","url":"https:\/\/bookcurl.com\/products\/museum-branding-9781442263444","provider":"Book Curl","version":"1.0","type":"link"}