{"product_id":"multimodal-legitimation-9780367762292","title":"Multimodal Legitimation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003e\u003cb\u003eList of figures\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFormal acknowledgments\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eINTRODUCTION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e1.\u003c\/b\u003e \u003cb\u003eLEGITIMATION AND MULTIMODALITY IN DISCOURSE: KEY FIGURES AND CONCEPTS \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAristotle \u003c\/p\u003e\u003cp\u003eBourdieu \u003c\/p\u003e\u003cp\u003eFoucault \u003c\/p\u003e\u003cp\u003eLatour \u003c\/p\u003e\u003cp\u003eOrwell and Chomsky\u003c\/p\u003e\u003cp\u003eCritical Discourse Analysis ~ Critical Discourse Studies \u003c\/p\u003e\u003cp\u003eVan Dijk \u003c\/p\u003e\u003cp\u003eVan Leeuwen\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2.\u003c\/b\u003e \u003cb\u003eTHEORETICAL FRAMEWORK \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003eAnalytical Gap \u003c\/p\u003e\u003cp\u003eBlending Theoretical Approaches \u003c\/p\u003e\u003cp\u003eTheoretical Framework \u003c\/p\u003e\u003cp\u003eKey Notions and Terms \u003c\/p\u003e\u003cp\u003e\u003cb\u003e3: LEGITIMATION \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003eRationality \u003c\/p\u003e\u003cp\u003eRationality and Legitimation \u003c\/p\u003e\u003cp\u003eDichotomies and Dualisms \u003c\/p\u003e\u003cp\u003eIrrationality \u003c\/p\u003e\u003cp\u003eIrrationality and Legitimation \u003c\/p\u003e\u003cp\u003eLegitimating the Irrational \u003c\/p\u003e\u003cp\u003eRationality and Legitimation in Romanticism \u003c\/p\u003e\u003cp\u003eRationality and Legitimation in Modernism \u003c\/p\u003e\u003cp\u003eMythology and Legitimation \u003c\/p\u003e\u003cp\u003eTechnology and Legitimation \u003c\/p\u003e\u003cp\u003e\u003cb\u003e4: LEGITIMATION, MODE, GENRE, AND CONTEXT: THE COMPLEXITY OF THE POLITICAL AD \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Transferability of the Arts \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDada and Surrealism: Their Politics and Paradoxical Legacy \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Russian Avant-Garde, Eisenstein and Soviet cinema \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAdorno, Eisler, and the De-legitimation of Mass Cultural Products \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eInverted Modal Salience and Music\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIntroduction \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGenre of Political Ads \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLegitimation by the Multimodal Affordances of a Speech \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Yes We Can’ (2008) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMultimodal Re-contextualisation in a Supporting Role \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eLegitimation through Genres \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBackground \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Don’t Vote Alone’ (2008) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLegitimation through Multimodally Realised Genre and Register \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eLegitimation and Semiotic Simultaneity \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBackground \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Don’t Know Much’ (2008) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLegitimation through Semiotic Simultaneity \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eConclusion \u003c\/p\u003e\u003cp\u003e\u003cb\u003e5: NATURALLY \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003ePersuasion, Naturalisation, and Bourdieu \u003c\/p\u003e\u003cp\u003eThe Expedience of Uncertainty \u003c\/p\u003e\u003cp\u003e‘Daisy’ (1964): Emotional Advertising \u003c\/p\u003e\u003cp\u003eUnmodern Resonances \u003c\/p\u003e\u003cp\u003eChildren in\/as Nature \u003c\/p\u003e\u003cp\u003e\u003ci\u003eChildren and Politicians \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eChildren and Innocence \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Icecream’ (1964): Protecting Childhood \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Dangerous World’ (2000), ‘Changing World’ (2004), and ‘Ashley’s Story’ (2004): Childhood Threatened \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDeciphering the Body \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eChild as Savage\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Poverty’ (1964), ‘The Threat’ (1996): Childhood Changed \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMetaphorical Nature \u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Victory’ (2004) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMetaphor and Multimodality \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Bear’ (1984) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Wolves’ (2004) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Polar Bears’ (2008) and ‘Wolves (II)’ (2008) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eNature as Environment \u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Orbiting’ (1984) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘National Parks’ (1956) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Harbor’ (1988) and ‘Bay’ (1988) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Matters’ (2000) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eTheoretical Framework Applied \u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘The Threat’ (1996), Dole \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Matters’ (2000), Gore \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eTypology \u003c\/p\u003e\u003cp\u003e\u003cb\u003e6: SELLING SCOTTISH INDEPENDENCE \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003c\/p\u003e\u003cp\u003e‘Two Futures’ (2013) \u003c\/p\u003e\u003cp\u003eLegitimation and National Identity \u003c\/p\u003e\u003cp\u003eAnalysis \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMultimodal Resources \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePragma-strategic Level \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eJustificatory Schema \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLegitimation as a Process \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLegitimation as a Quality \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDiscourse-Historical Moral Evaluation \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e7.\u003c\/b\u003e \u003cb\u003eLEGITIMATION IN OTHER DISCIPLINES AND CONTEXTS \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCartography \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCommunication with Hazard Maps in Central America \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eOrganization and Management Studies \u003c\/p\u003e\u003cp\u003eThe Law \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCritical Legal Studies \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Heat of Passion Doctrine \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Adequate Provocation’ and the ‘Reasonable Man’ \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFear, Anger, and Agency \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIncitation \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAd: ‘Willie Horton’, Hate as strategy\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eLiterature \u003c\/p\u003e\u003cp\u003e\u003ci\u003e‘Measure for Measure’: Legitimation and the Law \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLiterature = Legitimate? \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eArt \u003c\/p\u003e\u003cp\u003e\u003ci\u003eArt and Value \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eArt and the Body \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e8.\u003c\/b\u003e \u003cb\u003eTRUTH AND LEGITIMATION \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTruth and Expertise\u003c\/p\u003e\u003cp\u003eTruth, Truths, and Lies \u003c\/p\u003e\u003cp\u003eFree Speech, ‘Safe Spaces’, Algorithms and Echo Chambers \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePOSTSCRIPT \u003c\/b\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018065477975,"sku":"9780367762292","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367762292.jpg?v=1750775517","url":"https:\/\/bookcurl.com\/products\/multimodal-legitimation-9780367762292","provider":"Book Curl","version":"1.0","type":"link"}