{"product_id":"muhammad-ali-the-making-of-an-icon-9781592136629","title":"Muhammad Ali: The Making of an Icon","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMuhammad Ali (born Cassius Clay) has always engendered an emotional reaction from the public. From his appearance as an Olympic champion to his iconic status as a national hero, his carefully constructed image and controversial persona have always been intensely scrutinized. In Muhammad Ali, Michael Ezra considers the boxer who calls himself \"The Greatest\" from a new perspective. He writes about Ali's pre-championship bouts, the management of his career and his current legacy, exploring the promotional aspects of Ali and how they were wrapped up in political, economic, and cultural \"ownership.\" Ezra's incisive study examines the relationships between Ali's cultural appeal and its commercial manifestations. Citing examples of the boxer's relationship to the Vietnam War and the Nation of Islam-which serve as barometers of his \"public moral authority\"-Muhammad Ali analyzes the difficulties of creating and maintaining these cultural images, as well as the impact these themes have on Ali's meaning to the public.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e“\u003c\/i\u003eMuhammad Ali\u003ci\u003e is a terrific book. Disciplined, convincing, equipped to deliver on his bold and original thesis, Michael Ezra makes fresh sense not only of Ali as cultural icon and historical figure but of the vast Ali literature and mythos that surrounds him.”\u003c\/i\u003e\u003cbr\u003e—\u003cb\u003eCarlo Rotella\u003c\/b\u003e, Boston College, author of \u003ci\u003eCut Time: An Education at the Fights\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAcknowledgements \u003cbr\u003eIntroduction: Why Another Book about Muhammad Ali?\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003ePart I: Louisville Sponsoring Group\u003c\/b\u003e \u003cbr\u003eLouisville's Favorite Son: The Professional Debut \u003cbr\u003eChoosing Management: The Courtship of Cassius Clay \u003cbr\u003eThe Early Bouts, 1961-1962 \u003cbr\u003eClay vs. Moore: The Seminal Text \u003cbr\u003eThe Most Hated Man in Boxing? The Early Bouts, 1963 \u003cbr\u003eDamage Control through Moral Authority: The Louisville Sponsoring Group's Specialty \u003cbr\u003eThe Relationship between Cassius Clay and the Louisville Sponsoring Group: A Summary \u003cbr\u003eThe Commercial Elements of Clay-Liston I\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003ePartII: Nation of Islam\u003c\/b\u003e \u003cbr\u003eMain Bout Inc.: How Commerce Affects Culture \u003cbr\u003eCarving Out Moral Authority: Ali's Race Man Phase\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003ePart III: Good People\u003c\/b\u003e \u003cbr\u003eForty Years of Ali: The Making of an Icon \u003cbr\u003eThe Legacy of Ali's Exile and the Nation of Islam \u003cbr\u003eThe Prodigal Son Returns \u003cbr\u003eKing of the World: The Consequences of Monarchy \u003cbr\u003eDeath of a Salesman \u003cbr\u003eLonnie Ali: The Savior \u003cbr\u003eThomas Hauser: The Literary Rehabilitation of Ali's Legend \u003cbr\u003eOlympic Torch: From Literature to Television \u003cbr\u003eBeyond Moral Authority: The Apotheosis of Muhammad Ali \u003cbr\u003eCulture Meets Commerce: The Muhammad Ali Center, Naming Rights, and the Price of Moral Authority \u003cbr\u003eThe Backlash: Exploring Contradictory Meaning of Ali\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eNotes \u003cbr\u003eIndex\u003c\/i\u003e\u003c\/p\u003e","brand":"Temple University Press,U.S.","offers":[{"title":"Default Title","offer_id":52151316578647,"sku":"9781592136629","price":24.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781592136629.jpg?v=1762960821","url":"https:\/\/bookcurl.com\/products\/muhammad-ali-the-making-of-an-icon-9781592136629","provider":"Book Curl","version":"1.0","type":"link"}