{"product_id":"mprofits-9780470847756","title":"MProfits","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular\/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS\/3G is driven partly by the iminent roll-out of the new infrastructure during 2002\/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS\/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. ''m-Profits: Making Money from 3G Servives'' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit co\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...A visionary theory of the future of telecoms economics...\"   (www.Wap Insigt, 16 September 2002)  \u003cp\u003e\"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution...\" (Information Age. January 2003)  \u003c\/p\u003e \u003cp\u003e\"...fascinating...a must for anyone in the business...\" (M2 Best Books, 30 September 2002)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e Intro to m-Profits: Show Me the Money.\u003cbr\u003e \u003cbr\u003e Characteristics of Mobile Services: What Makes Them Different.\u003cbr\u003e \u003cbr\u003e Mobile Phone the Most Personal Device: Cannot Live Without It.\u003cbr\u003e \u003cbr\u003e Micro-payments: The Magical Key to Content Revenues.\u003cbr\u003e \u003cbr\u003e The 5 M's of 3G Services: Recipe for Killer Cocktails.\u003cbr\u003e \u003cbr\u003e The Profits of Movement Services: Escaping the Fixed Place.\u003cbr\u003e \u003cbr\u003e The Profits of Mobile Services: Expanding the Concept of Time.\u003cbr\u003e \u003cbr\u003e The Profits of 'Me' Services.\u003cbr\u003e \u003cbr\u003e The Profits of Money Services: Expending Financial Resources.\u003cbr\u003e \u003cbr\u003e The Profits of Machine Services: Empowering Gadgets and Devices.\u003cbr\u003e \u003cbr\u003e Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.\u003cbr\u003e \u003cbr\u003e Tariffing: Just Below the Pain Threshold.\u003cbr\u003e \u003cbr\u003e Marketing 3G Services.\u003cbr\u003e \u003cbr\u003e Competition in 3G Services: More Competitors.\u003cbr\u003e \u003cbr\u003e Revenue Sharing and Partnering: When You Cannot Do It Alone.\u003cbr\u003e \u003cbr\u003e Business Case of 3G for the Operator: Revenues, Cost and Profitability.\u003cbr\u003e \u003cbr\u003e Money Migration: Know the Streams.\u003cbr\u003e \u003cbr\u003e 4G: What Next?\u003cbr\u003e \u003cbr\u003e Postscript: Final Thoughts.\u003cbr\u003e \u003cbr\u003e m-Dictionary.\u003cbr\u003e \u003cbr\u003e Abbreviations.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Websites.\u003cbr\u003e \u003cbr\u003e Services Index.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402438484311,"sku":"9780470847756","price":84.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470847756.jpg?v=1730480399","url":"https:\/\/bookcurl.com\/products\/mprofits-9780470847756","provider":"Book Curl","version":"1.0","type":"link"}