{"product_id":"monetising-the-dividual-self-the-emergence-of-the-lifestyle-blog-and-influencers-in-malaysia-9781789201185","title":"Monetising the Dividual Self: The Emergence of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tCombining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t\u003cem\u003e“\u003c\/em\u003eMonetising the Dividual Self \u003cem\u003eoffers a rich conceptual and methodological lens through which to view blogs in their cultural, social, and technological significances. The use of Deleuze and Guattari’s assemblage to link ANT with an analysis of affordances permitted Hopkins to move beyond previous literature that was limited to positing the blog as an aesthetic assemblage and expand this notion to include the larger network of people and machines within specific historical, cultural, and geographic contexts…an insightful book that will be of interest to those across the disciplines, from media studies and communication, to philosophy, anthropology, sociology and science and technology studies.”\u003c\/em\u003e \u003cstrong\u003e• International Journal of Communication\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cem\u003e“A valuable contribution to the field of New Media Studies… It provides rich and first-hand ethnographic insights into a transitory phase of the blog genre – from a point in time where we can see how other social media platforms and genres (e.g. Facebook, YouTube, Instagram) have built upon and further transformed practices of lifestyle blogging.”\u003c\/em\u003e \u003cstrong\u003e• Jan-Hinrik Schmidt\u003c\/strong\u003e, Hans-Bredow-Institute for Media Research, Hamburg\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tList of Figures\u003cbr\u003e \tList of Tables\u003cbr\u003e \tAcknowledgements\u003cbr\u003e \tBrief Chronology of Personal and Lifestyle Blogging in Malaysia\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eIntroduction:\u003c\/strong\u003e Anthroblogia: Participant Observation and Blogging in Malaysia\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eChapter 1.\u003c\/strong\u003e The Blog as Assemblage: Agency and Affordances\u003cbr\u003e \t\u003cstrong\u003eChapter 2.\u003c\/strong\u003e January 2006: Blogwars, Hit Sluts and Authenticity in the Personal Blogosphere\u003cbr\u003e \t\u003cstrong\u003eChapter 3.\u003c\/strong\u003e The Blogger and Her Blog: (Dis)Assembling the Dividual Self\u003cbr\u003e \t\u003cstrong\u003eChapter 4.\u003c\/strong\u003e May 2007: Assembling Genres\u003cbr\u003e \t\u003cstrong\u003eChapter 5.\u003c\/strong\u003e Assembling Blogs and Bloggers\u003cbr\u003e \t\u003cstrong\u003eChapter 6.\u003c\/strong\u003e April 2007: Voicy Consumers and Negotiating Networked Publics\u003cbr\u003e \t\u003cstrong\u003eChapter 7.\u003c\/strong\u003e Assembling a Blog Market\u003cbr\u003e \t\u003cstrong\u003eChapter 8.\u003c\/strong\u003e January 2009: Negotiating the Authentic Advertorial\u003cbr\u003e \t\u003cstrong\u003eChapter 9.\u003c\/strong\u003e Assembling Lifestyles\u003cbr\u003e \t\u003cstrong\u003eChapter 10.\u003c\/strong\u003e October 2009: Regional Blogmeet\u003c\/p\u003e \u003cp\u003e \t\u003cstrong\u003eConclusions:\u003c\/strong\u003e The Dividual Self and Emergence of the Lifestyle Blog\u003c\/p\u003e \u003cp\u003e \tReferences\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042550415703,"sku":"9781789201185","price":89.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781789201185.jpg?v=1750954602","url":"https:\/\/bookcurl.com\/products\/monetising-the-dividual-self-the-emergence-of-the-lifestyle-blog-and-influencers-in-malaysia-9781789201185","provider":"Book Curl","version":"1.0","type":"link"}