{"product_id":"modernizing-main-street-architecture-and-consumer-culture-in-the-new-deal-center-books-on-american-places-9780226218007","title":"Modernizing Main Street  Architecture and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America. This work uncovers the cultural history of the modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This fascinating and insightful book coaxes us to see the familiar storefront in entirely new ways. Esperdy fluidly explores broad cultural meanings at the same time as she helps us interpret the details of the buildings. The implications for our understanding of New Deal policies and the 1930s are particularly surprising and novel.\" - Alison Isenberg, author of Downtown America\"","brand":"The University of Chicago Press","offers":[{"title":"Default Title","offer_id":51036496036183,"sku":"9780226218007","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780226218007.jpg?v=1750932214","url":"https:\/\/bookcurl.com\/products\/modernizing-main-street-architecture-and-consumer-culture-in-the-new-deal-center-books-on-american-places-9780226218007","provider":"Book Curl","version":"1.0","type":"link"}