{"product_id":"modern-political-communications-9780745627984","title":"Modern Political Communications","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePolitical communication systems in advanced industrial democracies are in a state of flux. The traditional political communication system, with its limited and regulated media channels, stable patterns of media consumption, and identifiable party loyalty, which characterized much of the twentieth century, is giving way to one that is less ordered and structured. This book provides an accessible and comprehensive account of how governments, political parties, established media organizations and citizen audiences, in the US and the UK, are adapting to this systemic change. \u003cbr\u003e \u003cp\u003eAgainst the background of audience fragmentation and widening social and political divisions, James Stanyer provides a critical appraisal of the evolving relationship of political communicators and their audience. He argues that such divisions influence citizen communicative engagement and are increasingly exacerbated by the strategic activities of political advocates and media organizations. Modern Political\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Modern Political Communication addresses a great need in the political communication literature. While others frequently call for more scholarship that incorporates a comparative approach, this book delivers an insightful multinational analysis of political communication systems and practices. The writing is clear and clever. Perhaps the greatest strength of this volume is the author's ability to incorporate both US and European political science and communication studies. Furthermore, Stanyer possesses the unusual talent of weaving both humanistic and social scientific research into a coherent and complimentary narrative. This book deserves the attention of all who are interested in political communication.\" \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMitchell S. McKinney, \u003ci\u003eUniversity of Missouri\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Modern Political Communication spans the systemic and individual levels to examine how British and American politics, by focusing on market-style analysis of the citizen-audience member and the campaigner-political actor, reproduces existing inequalities and exclusions. What distinguishes the book is the broad vista James Stanyer provides of communication and politics in late modernity.\"\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eKevin G. Barnhurst, \u003ci\u003eUniversity of Illinois at Chicago\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"Across a range of different values, structures, technologies and practices “political communication” is rapidly changing, indeed quite what this term itself might now mean is open to question. One of the strengths of Stanyer’s book is his attempt to construct a broad picture of the significance and complexity of what is happening without losing focus on empirical detail.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJohn Corner, \u003ci\u003eUniversity of Liverpool\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface and Acknowledgements\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eModern Political Communication\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Exclusion, Intimacy and the Drive for Popularity\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Exclusive Campaign Communication: the Hidden Costs of Data Driven Electioneering\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe rise of the floating voter\u003c\/p\u003e \u003cp\u003eMarket research and the electorate\u003c\/p\u003e \u003cp\u003eTargeted communication\u003c\/p\u003e \u003cp\u003eThe cost of campaign communication\u003c\/p\u003e \u003cp\u003eThe included and the excluded\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Governing and the Drive for Effective Promotion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe all encompassing promotional culture\u003c\/p\u003e \u003cp\u003eDoes promotion translate into popularity?\u003c\/p\u003e \u003cp\u003eThe unpredictable nature of governing\u003c\/p\u003e \u003cp\u003eThe rise of metacoverage\u003c\/p\u003e \u003cp\u003eSelling the removal of Saddam\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Intimate Politicians: Mediated Visibility and the Erosion of Privacy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMediated publicness: the rise of the recognisable politician\u003c\/p\u003e \u003cp\u003eIntimacy: going behind the scenes\u003c\/p\u003e \u003cp\u003eDisclosing and exposing the personal\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: News and the Politics of Market Driven Media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 News Organisations and the Audience for News\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNews audiences as citizens\u003c\/p\u003e \u003cp\u003eReconceptualising the role of news audiences in a period of uncertainty\u003c\/p\u003e \u003cp\u003eServing the voter?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Media and the Populist Political Impulse\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePolitical populism\u003c\/p\u003e \u003cp\u003eMedia and political populism\u003c\/p\u003e \u003cp\u003eTalk radio: the voice of the people or channels of resentment?\u003c\/p\u003e \u003cp\u003eThe press and reactionary populism\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Communicative Disengagement and the Exercise of Political Voice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Turning On, Tuning Out?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA diverse but unequal citizenry\u003c\/p\u003e \u003cp\u003eThe interested and the disinterested\u003c\/p\u003e \u003cp\u003eConsumption gaps\u003c\/p\u003e \u003cp\u003eThe vicious circle\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Rise of Self-Expressive Politics: Exercising Political Voice in a Digital Age\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpportunities for self-expression\u003c\/p\u003e \u003cp\u003e‘Let us know what you think’: encouraging attitude expression\u003c\/p\u003e \u003cp\u003eThe communicating public?\u003c\/p\u003e \u003cp\u003eThe loudest and quietest voices\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Political Communication in an Uncertain and Unequal Age\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBibliography\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404359246167,"sku":"9780745627984","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745627984.jpg?v=1730486214","url":"https:\/\/bookcurl.com\/products\/modern-political-communications-9780745627984","provider":"Book Curl","version":"1.0","type":"link"}